Product Marketing Lead, Business Insurance

San Francisco, CA (Hybrid)

$153K/yr – $221K/yrSenior LevelFull time

Posted 4 hrs ago

Job Summary

Owns go-to-market for Gusto Business Insurance, shaping strategy, driving cross-team execution, and optimizing growth through AI-enabled workflows.

Lead GTM strategy and launches for a new insurance offering
Coordinate cross-functional teams across Product, Sales, Marketing, and Finance
Drive AI-enabled growth workflows to improve efficiency and outcomes

Job Description

Responsibilities

Architect & Execute GTM Strategy
Turn Insights Into Action
Drive Cross-Functional Alignment & Accountability
Make Growth Channels Self-Serve
Own Performance & Optimization
Work AI-First

Requirements

8+ years of experience in marketing or product management and 3+ in product marketing
Track record of shaping GTM strategy in ambiguous yet highly ambitious environments: 0-to-1 products, new markets, or building new motions within an existing company
Ability to move between strategic planning and hands-on execution, comfortable with ambiguity and bias toward action
Excellent cross-functional collaboration and communication skills; adept at influencing across Sales, Product, and Marketing
Deep experience with customer segmentation, positioning, pricing, and GTM planning
Experience in insurtech, SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business is a plus
AI fluent: has built AI workflows for research, content, or reporting and uses them to change how a team works

Salaries

Posted range

$153K/yr – $221K/yr

Taken straight from the job posting.

The middle of this range ($187K) is in line with the median base salary for Product Marketing Lead roles in the United States ($181K).

Product Marketing Lead median pay in the United States

$183K/yr

Most pay falls between $152K and $200K. Based on 36 salaries.

See all Product Marketing Lead salaries See more Product Marketing Lead jobs

See all Gusto, Inc. salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Headcount Trend

Current headcount: ~2

Links

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