Product Marketing Lead

Responsibilities

• Launches: for every release you write the positioning, the announcement, the blog post, the X thread, and the docs update. You approve launch timing with Engineering so traders hear about a change before it goes live.
• Prepare a short brief for each launch so KOLs, BD and regional communities have the right facts and assets.
• In product copy: You own and sign off on all user facing copy within the product and app.
• Eng to comms pipeline: you run the weekly changelog with Engineering and read it daily. Sensitive changes (fees, liquidations, withdrawals, points, security) get lead time and a reviewed draft. Nothing ships unannounced.
• Announcement approvals. You draft, validate internally, and sign off on announcements. You decide what gets said, when, in which channels, and in what order.
• Long-form content: use internal data to draft blog posts, product explainers, market-structure pieces and launch narratives that a trader would actually read.
• Narrative and positioning: refine differentiation theses and roadmap into credible narrative positioning on why Arcus is different from competitors
• Product signal: Talk to traders every day: whales, early contributors, active traders and people who churned. Transmit feedback on fills, listings, fees, UX, competitors, and other signal into structured synthesis for leadership
• Get the most out of every partner, starting with Robinhood and the Robinhood Chain ecosystem. Set up co-marketing with each partner, then write and coordinate joint announcements, campaigns and content.
• Incident / crisis comms: during rare market or product events, you write what we say, working with Engineering and Community. Community operates the information dissemination; you own the strategy.

Requirements

• 4+ years in product marketing, content or comms at a crypto-native or trading product, or an equivalent record of shipping launches.
• You trade actively. You can explain funding rates, liquidations and fee tiers precisely, because a wrong sentence about them costs trust and money.
• You've worked closely with engineers. You can read a changelog or spec, ask the right questions, and turn it into plain language without losing accuracy.
• You write clearly and fast, in both long and short form.
• You have a network of traders who reply to you and tell you the truth.
• Good judgment about tone under pressure: you know when to explain, when to stay quiet, and when an apology makes things worse.

Preferred

• Launched products at a perp DEX (decentralized perpetual-futures exchange), a prediction market or a trading venue
• Experience with points, rewards or token programs
• Knowledge of Asian trader communities (Korea, Greater China)