Product Marketing Lead, API Models & Research

San Francisco, CA (Hybrid)

$374K/yr – $415K/yrSenior Level12+ years expFull time

Posted 3 days ago

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Job Summary

Own the business marketing strategy for OpenAI’s API and model portfolio, translating capabilities into differentiated value and coordinating cross‑functional adoption efforts.

  • Define launch architectures, positioning, audiences, demonstrations, and sustained adoption plans
  • Build trusted partnerships with Research, Product, Engineering, Sales, and Marketing to align on capabilities and go‑to‑market plans
  • Translate model capabilities into clear use cases and industry narratives that move enterprises from experimentation to scaled deployment

Job Description

Responsibilities

  • Own the business marketing strategy for OpenAI’s API and model portfolio, spanning flagship frontier models, specialized domain models, and multimodal capabilities.
  • Define launch architecture, positioning, priority audiences, demonstrations, and sustained adoption plans that extend beyond announcement day.
  • Build trusted, embedded relationships with Research, Product, and Engineering, developing an early understanding of model capabilities, evaluations, tradeoffs, and technical milestones.
  • Help shape roadmap decisions, launch readiness, and how technical advances are brought to market.
  • Translate model capabilities into differentiated business value, priority use cases, audience and industry narratives, and adoption models that help enterprises move from experimentation to scaled deployment.
  • Partner closely with Sales, Solutions, Customer Success, Partnerships, and regional teams to develop customer-facing narratives, enablement, proof points, and activation plans.
  • Create feedback loops connecting customer and market needs with Product and Research priorities.
  • Make complex research, APIs, evaluations, model capabilities, and engineering advances understandable and consequential without losing technical nuance.
  • Partner with Communications, Safety, Policy, and Legal to ensure technical and product claims are precise, evidence-backed, and responsible.
  • Align Research, Product, Engineering, Sales, Communications, Developer Marketing, Business Marketing, Creative, and International teams around clear priorities and decisions.

Requirements

  • Have 12+ years of product marketing experience, including senior ownership of complex B2B, enterprise, developer, platform, cloud, or AI products and portfolios.
  • Can understand frontier AI systems, model families, multimodal capabilities, evaluations, tradeoffs, APIs, and research or engineering advances deeply enough to communicate about them accurately.
  • Have successfully developed positioning, audience strategies, launch plans, demonstrations, and sustained marketing programs across a portfolio of technical products or capabilities.
  • Bring deep experience partnering with Sales and customer-facing teams to build go-to-market strategies, enablement, use cases, and adoption programs that move businesses from interest to meaningful usage.
  • Have exceptional strategic and editorial judgment, with a record of translating complex technical capabilities into clear, differentiated, and credible business narratives without overclaiming.
  • Can align senior leaders across Research, Product, Engineering, Sales, Communications, and Marketing when facts are incomplete, markets are moving quickly, or viewpoints diverge.
  • Use customer insights, market signals, adoption data, and qualitative feedback to prioritize work and measure impact.
  • Move comfortably between long-range strategy and hands-on execution.
  • Have experience launching and driving adoption of frontier models, AI platforms, APIs, developer tools, or other rapidly evolving technical products.
  • Have marketed specialized technologies to industries or functions such as cybersecurity, life sciences, or other regulated domains.
OpenAI logo

OpenAI

4.4 Glassdoor

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. AI is an extremely powerful tool that must be created with safety and human needs at its core. OpenAI is dedicated to putting that alignment of interests first — ahead of profit.To achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. Our investment in diversity, equity, and inclusion is ongoing, executed through a wide range of initiatives, and championed and supported by leadership.At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

Founded in 2015
San Francisco, California, USA
9.9K employees (629 in marketing)
91% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
266.3M
Monthly Google Ads Budget
$2M
Traffic Source Mix
Search
52.5%
Direct
37.3%
Referral
9.4%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~9.9K

Marketing Team

Marketing Team Size
429 (4% of company)
Median Career Experience
13 years
Median Tenure
1.2 years
Marketing Roles Posted (Last 30 Days)
23

Funding

Total Funding
$189B
Last Raise
$110B
Corporate Round, 17 days ago

Funding History

  • Feb 2026
    Corporate Round • $110B
  • Dec 2025
    Corporate Round • $1B
  • Oct 2025
    Secondary Market • $6.6B

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