Product Marketing Lead

Lincoln, NE (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own product marketing initiatives that translate customer insights into campaigns, launches, and enablement across teams to drive subscriber growth and product adoption.

  • Know the audience inside and out. Research customer behaviors, trends, and needs to uncover the who, what, when, where, and why behind every campaign.
  • Monitor and analyze the competitive landscape. Benchmark national carriers and local competitors to ensure ALLO’s experience-based value proposition stands out and unique selling points are effectively positioned.
  • Be the marketing voice in the room. Represent customer insights and marketing strategy in operational meetings while staying ahead of upcoming product launches, feature rollouts, and updates.

Job Description

Own product marketing initiatives that translate customer insights into campaigns, launches, and enablement across teams to drive subscriber growth and product adoption.

  • Know the audience inside and out. Research customer behaviors, trends, and needs to uncover the who, what, when, where, and why behind every campaign.
  • Monitor and analyze the competitive landscape. Benchmark national carriers and local competitors to ensure ALLO’s experience-based value proposition stands out and unique selling points are effectively positioned.
  • Be the marketing voice in the room. Represent customer insights and marketing strategy in operational meetings while staying ahead of upcoming product launches, feature rollouts, and updates.

Marketing Team

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