Product Marketing Lead

New York City, NY (On-site)

$150K/yr – $250K/yrSenior Level8+ years expFull time

Posted 3 days ago

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Job Summary

Own ICP definition, positioning, and messaging for Agentio's core product and launches, lead end-to-end GTM planning, and enablement while aligning Product, Sales, Growth, and Leadership to drive adoption and a clear product narrative.

Define and own product messaging and launch execution
Coordinate cross-functional go-to-market and measurement

Job Description

Responsibilities

Own ICP definition, positioning, and messaging for Agentio's core product and new launche
Translate product capabilities into clear, credible narratives and make conservative-but-confident claims that sophisticated audiences trust.
Build and maintain messaging frameworks—personas, use cases, competitive positioning—that align with Agentio’s brand narrative.
Lead end-to-end launch planning and execution: phased rollout plans, milestone definitions, exit criteria, adoption metrics, and activation strategies.
Own the product launch calendar, strategy, and communications planning in partnership with Growth and Comms—driving clear dates and gates with a detail-oriented, data-driven approach.
Partner with Product and Sales to ensure every launch is backed by the right narrative, the right materials, and the right timing.
Act as the voice of the product across all stakeholders—keeping everyone aligned, informed, and moving fast.
Ship the full enablement bundle: one-pagers, pitch decks and templates, talk tracks, demo scripts, video assets, website and email copy.
Standardize what Sales uses and when—eliminate ad-hoc decks and inconsistent messaging.
Serve as the bridge between Product and Sales; be the voice of the customer back to the product team.

Requirements

8+ years o f experience in product marketing
Proven 0→1 B2B product marketing experience; has owned launches end-to-end.
Exceptional narrative and positioning instincts—can make complex ad-tech and AI concepts simple and credible.
Deep understanding of the marketing and advertising industry: what drives brand decision-making, how to measure across the funnel, and how to optimize for success.
Strong cross-functional leadership; comfortable being the single-threaded owner across Product, Sales, and Marketing stakeholders.
Proven experience influencing product decisions in a tech-driven environment.
Strong analytical and storytelling skills, with experience using data to guide decisions and craft compelling narratives.
A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.
A clear, concise communication style that connects with both technical and non-technical audiences.
You're familiar with and passionate about the creator economy and digital advertising.

Benefits

Flexible PTO – Take the time you need to recharge
Comprehensive Health Coverage – Top medical plan through Aetna
Dental & Vision Plans – Protect your smile and your sight with coverage from Guardian
401(k) Retirement Plan – Invest in your future while you build your career
$100 Monthly Lifestyle Credit – Use it to shop with our amazing Agentio Brand Partners
Daily lunches and snacks in the office to keep you at your best
Dinner provided Monday - Thursday
Fully subsidized gold tier access on Wellhub (Includes LifeTime, Barry's, Solidcore, Headspace, etc)
Gym in the building! – Your workout, right downstairs

Agentio

Agentio enables marketers to buy creator led ads as easily and scalably as Meta or Google ads—automating sourcing, pricing, contracting, delivery, and measurement—so work that took months now happens in minutes.We’re on a mission to transform a $800B digital ad ecosystem by shifting digital ad spend into the hands of creators. That means better outcomes for marketers and enabling creators to live off their work—finally being paid in proportion to the value they create. That shift is accelerating: Unilever’s CEO has said the company will move roughly half of its ad budget into social and creators—Unilever is among the world’s largest advertisers, spending around $9–10B annually. As these dollars move, they need performance-grade pipes; Agentio is how those dollars flow to creators with the speed, control, and measurement marketers expect. We enable brands like Uber, DoorDash, and Bombas to run creator campaigns with the same rigor, control, and accountability as their core performance channels.Agentio has raised $56M to date at a $340M valuation, including a recent Series B led by Forerunner, which followed our Series A within a calendar year. Our investors also include Benchmark, Craft, and AlleyCorp. Agentio has been named to Forbes’ Next Billion Dollar Startups, 2025, and our platform is already used and loved by the world’s leading marketers and creators. We are just getting started!

Founded in 2023

New York, New York, USA

50 employees (6 in marketing)

www.agentio.com