Drive product marketing for Actively AI's enterprise GTM, turning product capabilities into customer value.

• Own positioning and messaging: Develop clear, differentiated messaging that communicates the value of Actively AI to our core audiences.
• Own product launches: Plan and execute launches for new features and product releases across marketing, sales, and customer channels.
• Build the product marketing foundation: Create and refine core assets such as messaging frameworks, product narratives, and competitive positioning.
• Enable the sales team: Develop sales enablement materials including pitch decks, one-pagers, battle cards, and objection handling resources.
• Partner with product and engineering: Translate product capabilities into compelling customer value and ensure market feedback informs the product roadmap.
• Develop customer insights: Conduct customer interviews and analyze market feedback to deeply understand buyer needs and pain points.
• Drive go-to-market strategy: Work cross-functionally to define target segments, ideal customer profiles, and GTM strategies.
• Support demand generation: Collaborate with marketing to ensure campaigns, website content, and thought leadership reflect strong product narratives.
• Track and refine messaging: Measure how messaging and positioning resonate with the market and continuously improve it.