Responsibilities

• Help launch new Fleet capabilities in a fast-moving market. You’ll partner with product and gtm to bring new features and use cases to market.
• Develop positioning and messaging for Fleet. You’ll help define how Fleet shows up across the website, sales materials, launch assets, campaigns, product pages, and customer-facing content.
• Create content that helps different audiences understand and adopt Fleet. This may include launch blogs, solution briefs, use case pages, customer stories, comparison pages, demo narratives, sales decks, guides, and campaign assets.
• Build enablement for a sales-led motion. You’ll help equip sales and customer-facing teams with talk tracks, objection handling, discovery questions, demo narratives, competitive context, and materials that help them speak to technical buyers and business stakeholders.
• Support PLG and adoption programs. Fleet is also a product businesses and users can try, build with, and adopt directly. You’ll help create onboarding, activation, lifecycle, and educational content that helps users understand what to build and how to get value.
• Partner with demand generation on campaigns. You’ll help turn product narratives, use cases, launches, and customer insights into campaigns that drive pipeline and product adoption.
• Stay close to customers and the market. You’ll synthesize customer conversations, sales feedback, product usage signals, competitive activity, and market trends into insights that improve our messaging, roadmap inputs, and GTM strategy.
• Help define how Fleet fits into the broader LangSmith platform. You’ll connect the Fleet story to Observability, Evaluation, Deployment, Sandboxes, LangGraph, and the broader LangChain ecosystem.

Requirements

• 2–4+ years of product marketing, developer marketing, or solutions marketing experience.
• Worked on technical products, developer tools, AI/ML products, B2B SaaS, infrastructure, automation, or platform products.
• Translate technical concepts into clear, customer-facing messaging. You don’t need to be an engineer, but you should be comfortable learning technical products and asking good questions.
• Keen to work with multiple audiences: developers, technical buyers, operators, admins, and nontechnical end users.
• Understand how sales-led and product-led motions can work together. Create materials that help sales teams win while also helping self-serve users understand and adopt the product.
• Write clearly and quickly. Turn a product capability, customer problem, or technical workflow into a compelling piece of content or enablement.
• Like working cross-functionally with product, sales, demand gen, devrel, education, customer-facing teams, and the broader marketing team.
• Comfortable with ambiguity and iteration. Fleet is evolving quickly, and the market for workplace agents is still being defined.
• Genuine curiosity about agents and how they will change how teams work.
• You use AI tools in your own work and are interested in finding new ways to increase your effectiveness with them.

Preferred

• Experience marketing developer tools, AI products, automation products, productivity tools, or enterprise SaaS platforms.
• Familiarity with the LLM, agent, or AI application development ecosystem.
• Experience supporting both technical buyers and business/end-user audiences.
• Experience partnering with sales on enterprise deals, including enablement, customer-facing storytelling, competitive support, or account-based campaigns.
• Experience with PLG motions, onboarding, activation, lifecycle marketing, or self-serve adoption.

Benefits

• Benefits include medical, dental, and vision coverage
• flexible vacation
• a 401(k) plan
• meals on in-office days in the US and more