Product Marketing IV - (B4)

Responsibilities

• Develops complex scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
• Recommends investment decisions for new product development
• Conducts complex competitive analysis for specific products or product lines. Drives Red Team Analysis
• Assists with complex pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
• Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
• Understands technical and business environments. Assists with the development of strategies to meet business objectives
• Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
• Manages release of complex products through the end of their product life cycle

Requirements

• Functional Knowledge - Demonstrates depth and/or breadth of expertise in own specialized discipline or field.
• Business Expertise - Interprets internal/external business challenges and recommends best practices to improve products, processes or services
• Leadership - May lead functional teams or projects with moderate resource requirements, risk, and/or complexity
• Problem Solving - Leads others to solve complex problems; uses sophisticated analytical thought to exercise judgment and identify innovative solutions
• Impact - Impacts the achievement of customer, operational, project or service objectives; work is guided by functional policies
• Interpersonal Skills - Communicates difficult concepts and negotiates with others to adopt a different point of view
• Travel: Yes, 20% of the Time
• Relocation Eligible: Yes

Preferred

• Functional Knowledge - Demonstrates depth and/or breadth of expertise in own specialized discipline or field

Benefits

• In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.