Product Marketing IV - (B4)

Santa Clara, CA (On-site)

$152K/yr – $209K/yrSenior LevelFull time

Posted 2 days ago

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Job Summary

Lead the development and execution of diverse business and marketing plans to drive market share, revenue, and competitive advantage while coordinating with Engineering, Manufacturing, and Sales on new and existing product initiatives.

  • Own market analysis, pricing and product positioning to shape strategy
  • Drive cross-functional collaboration across field, engineering, and sales to align on timelines and market needs

Job Description

Responsibilities

  • Develops diverse scope business & marketing plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
  • Recommends investment decisions for new product development
  • Conducts diverse competitive analysis for specific products or product lines. Drives Red Team Analysis
  • Assists with diverse pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
  • Partners with Engineering, Manufacturing and Sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements
  • Understands technical and business environments. Assists with the development of strategies to meet business objectives
  • Supports the Field to ensure synergistic account approaches and optimization of all opportunities for account partnership and penetration
  • Manages release of diverse products through the end of their product life cycle

Requirements

  • Functional Knowledge Demonstrates conceptual and practical expertise in own discipline and basic knowledge of related disciplines
  • Business Expertise Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate them in the market
  • Leadership Acts as a resource for colleagues with less experience; may lead small projects with manageable risks and resource requirements
  • Problem Solving Solves complex problems; takes a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
  • Impact Impacts a range of customer, operational, project or service activities within own team and other related teams; works within broad guidelines and policies
  • Interpersonal Skills Explains difficult or sensitive information; works to build consensus

Benefits

  • In addition to a comprehensive benefits package, candidates may be eligible for other forms of compensation such as participation in a bonus and a stock award program, as applicable.
Applied Materials logo

Applied Materials

Applied Materials is the leader in materials engineering solutions that are at the foundation of virtually every new semiconductor and advanced display in the world. The technology we create is essential to advancing AI and accelerating the commercialization of next-generation chips. At Applied, we push the boundaries of science and engineering to deliver material innovation that changes the world.We look forward to engaging with you on compelling topics about the semiconductor industry. We want to hear from you, but offensive comments that create an unpleasant environment for our community will be removed. Thanks for your understanding.

Founded in 1967
Santa Clara, California, USA
30K employees (686 in marketing)

Traffic Signals

Monthly Visitors
321.4K
Traffic Source Mix
Search
37.6%
Direct
41.9%
Referral
11.2%
Social
6.2%
Paid
3%

Headcount Trend

Current headcount: ~29.6K

Marketing Team

Marketing Team Size
531 (2% of company)
Marketing Roles Posted (Last 30 Days)
7