Product Marketing Intern

Dexter, MI (On-site)

$21/hr – $28/hrIntern/New GradFull time

Posted 3 days ago

Job Summary

Own market research and content development to support product marketing, launches, and eCommerce initiatives, driving market intelligence, competitive analysis, segmentation, and sales-enabling materials.

Job Description

Responsibilities

  • Conduct secondary market research on products, applications, and markets
  • Analyze the competitive landscape
  • Help analyze and develop market segmentation strategies
  • Assist with voice of customer efforts
  • Review relevant industry publications and report on current topics and important trends
  • Perform historical sales analysis to identify issues and potential opportunities
  • Help develop training materials for use with distribution and sales teams that highlight core product strengths and differentiated end user benefits
  • Participate in the design and development process for new products
  • Support new product launch initiatives
  • Perform other duties as assigned

Requirements

  • Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
  • Excellent verbal and written communication skills
  • Strong interpersonal skills
  • Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
  • Ability to work independently on assigned projects
  • Mechanical aptitude and the desire to work hands-on at times
  • Minimum GPA of at least a 3.0 on a 4.0 scale desired
  • Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
  • Excellent verbal and written communication skills
  • Strong interpersonal skills

Preferred

  • Knowledge and familiarity of Adobe Creative Suite a plus

Benefits

  • Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Graco logo

Graco

3.9 Glassdoor

Founded in 1926, Graco (NYSE:GGG) is a world leader in fluid handling systems and components. Graco Inc. supplies technology and expertise for the management of fluids in both industrial and commercial applications. It designs, manufactures and markets systems and equipment to move, measure, control, dispense and spray fluid materials. Graco maintains an aggressive strategy to design and develop new products and systems and distributes through a worldwide network of distributors and other channels. Graco is focused on expanding into new markets through product development and acquisitions.

Founded in 1926
Minneapolis, Minnesota, USA
4.7K employees (304 in marketing)
70% recommend to a friend
67% CEO approval

Salaries

Posted range

$21/hr – $28/hr

Taken straight from the job posting.

See all Graco salaries

Traffic Signals

Monthly Visitors
557.5K
Monthly Google Ads Budget
$10.5K
Traffic Source Mix
Search
43.9%
Direct
50.9%
Referral
3.5%
Social
1%
Paid
0.6%

Headcount Trend

Current headcount: ~4.7K

Recent News

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Product Marketing Intern

Graco · Dexter, MI · On-site