Own cross-functional GTM governance for HR/EX/Employee Platform products, turning business value into repeatable launch playbooks and measurement-ready campaigns.

• Responsibilities: Partner with Marketing and Channels to build and maintain playbooks, templates, and release frameworks (e.g., rollout plans, tools, campaign guides) that standardize go‑to‑market execution and enable self‑service adoption.
• Collaborate with stakeholders to define and implement marketing and branding standards for our HR, Employee Experience, and Employee Platform products, leveraging EXKit to ensure consistency and alignment across teams.
• Serve as strategic liaison between Change Leads, Enablement, Marketing, and key partners to translate business value propositions into integrated launch and campaign approaches.
• Facilitate cross‑functional planning to align on strategy, audience, sequencing, resourcing, and approvals, ensuring the right partners engage at the right time.
• Advise on when and how initiatives should be marketed, including scope, timing, level of investment, and required governance—not just day‑to‑day execution.
• Support development of measurement and performance frameworks to assess campaign impact.