Product Marketing / GTM Engineer
Lightsprint (YC P26)
San Francisco, CA (Remote)
$130K/yr - $200K/yrIn-houseFull-timeMid level3+ years exp.
5 hrs ago
Product Marketing, IBM Power
Austin, TX (On-site)
$108K/yr – $202K/yrSenior LevelFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own market requirements and storytelling to shape a differentiated IBM position while coordinating across marketing, product, sales, and analyst relations to activate the market and drive measurable adoption.
- Define market requirements and messaging that explain how IBM offerings work and deliver buyer value.
- Coordinate cross-functionally to align strategies and execute outcome-focused GTM plans.
- Engage clients, partners, and analysts to validate strategy and push toward measurable business results.
Job Description
- Develop Market Requirements: Define market requirements that enable differentiated positioning and messaging, clearly explaining how IBM's offerings work in-market and the value they deliver to buyers and users.
- Craft Compelling Stories: Apply strong messaging and positioning skills to craft and deliver compelling stories that drive product, services, and solution consideration and adoption by leveraging client success stories, thought-leadership, market proof points, and analyst insights.
- Lead Cross-Functional Collaboration: Collaborate across marketing, communications, analyst relations, product management, development, design, client experience, ecosystem, and sales to align strategies, activate the market, and deliver measurable business outcomes.
- Drive Go-to-Market Strategies: Lead data-driven strategies and outcome-focused marketing business plans to accelerate growth, supported by go-to-market expertise.
- Engage with Clients and Partners: Engage directly with clients, partners, and analysts to align strategies, activate the market, and deliver measurable business outcomes.
IBM
IBMC is a trusted Business Consulting Company with a strong foothold in the Indonesian market. We specialize in helping foreign businesses establish and grow their operations here, offering a wide range of services tailored to your needs.Services We Offer:• Consulting: Strategic insights to optimize your business operations.• Legal: Expert guidance through Indonesia’s regulatory landscape.• HR/Recruiting: Helping you find and build a talented team.• Tax/Accounting: Ensuring your finances are managed efficiently.• Incorporation: Simplifying the process of entering the market.• Market Research: Providing the insights you need to make informed decisions.Benefits Working With Us: • Local Know-How: With our team on the ground, we understand the nuances of the Indonesian market, helping you navigate it smoothly.• Experience You Can Trust: Our track record speaks for itself—we’ve guided many businesses to success in this dynamic environment.• Connections That Matter: Our extensive network opens doors to valuable partnerships and opportunities.We’re dedicated to supporting your business growth with solutions that work. At IBMC, we’re not just consultants—we’re your partners in building success.Ready to grow your business in Indonesia? Get in touch with us, and let’s explore how we can make it happen together.
Traffic Signals
Monthly Visitors
2.2K
Traffic Source Mix
Search
42.9%
Direct
37%
Referral
10.3%
Social
7.2%
Paid
2%
Headcount Trend
Current headcount: ~20
Marketing Team
Marketing Team Size
2 (10% of company)
Median Career Experience
6 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
5
