Product Marketing & Enablement Specialist***Hybrid in Horsham, PA

Responsibilities

• Lead product marketing and go-to-market strategy for Life Sciences solutions, including positioning, messaging, and value proposition development.
• Translate complex regulatory, data, and service offerings into clear, differentiated customer value and commercial narratives.
• Develop customer personas, use cases, competitive positioning, and objection-handling frameworks.
• Partner with Product, Regulatory Services, Sales, and subject matter experts to incorporate customer and market insights into product positioning.
• Create and execute go-to-market plans for product launches, enhancements, and new capabilities.
• Align product roadmap priorities with customer needs, market trends, and commercial opportunities.
• Monitor competitive activity, regulatory developments, and market dynamics to provide actionable business recommendations.
• Develop and maintain sales enablement resources, including pitch decks, product briefs, solution overviews, FAQs, and competitive materials.
• Collaborate with Sales teams to identify and address messaging, training, and content gaps throughout the buyer journey.
• Support sales readiness initiatives through training materials, launch communications, and product update resources.

Requirements

• Experience in B2B product marketing, sales enablement or related commercial marketing experience, ideally within Life Sciences regulatory, or compliance-focused environments
• Excellent writing and editing skills; you enjoy translating technical ideas into clear, engaging copy
• Experience translating complex products, data, technology or services into compelling value propositions and commercial messaging.
• Demonstrated experience in developing product positioning, go-to-market strategies, sale enablement tools and customer-facing content.
• Strong writing and editing skills, with the ability to make highly technical or regional concepts clear and relevant to different audiences.
• A commercial mindset and understanding of how product marketing and enablement contribute to pipeline, revenue, adoption and customer growth.
• Comfort operating in a fast-paced, highly collaborative environment where priorities can shift.
• A hands-on mindset. You are equally comfortable developing a strategy and creating deliverables to execute it.
• Strong collaboration skills; you thrive in cross-functional conversations and feedback loops
• Experience using AI-enabled tools in your work, or demonstrated ability and enthusiasm to quickly adopt them to improve quality, insight and speed.

Preferred

• Strong knowledge of the Life Sciences industry with experience in pharmaceutical, medical device, regulatory affairs, regulatory technology/services, or a closely related market strongly preferred.

Benefits

• We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.