Product Marketing Director

Responsibilities

• Define and execute GTM strategy for a set of Yext products – shaping positioning, narratives, launch plans, and growth initiatives.
• Own positioning, messaging, pricing, and enablement for all new GTM motions, from early concept through launch.
• Lead product launches end to end, making sure internal readiness and external execution are both high-impact.
• Partner with Demand Generation and Field Marketing to develop integrated campaigns that build awareness, drive pipeline, and support customer expansion.
• Craft differentiated, value-based messaging frameworks that resonate across buyer personas – from CMOs to channel managers to local operators.
• Translate technical capabilities into clear, compelling business outcomes that align with customers' visibility and engagement goals, and into the commercial conversations Sales has every day.
• Shape pricing and packaging recommendations that reflect market positioning and customer willingness to pay.
• Keep product narratives consistent and competitive across all touchpoints.
• Own customer, competitive, and market insights for your product area – synthesizing customer feedback, market signals, and usage data into a clear point of view.
• Translate those insights directly into roadmap priorities, working closely with Product to influence what gets built next.

Requirements

• 12+ years of B2B SaaS product marketing experience, ideally in martech.
• A commercially savvy operator who can connect market insight to roadmap decisions and connect product capability to revenue.
• Proven ability to bring products to market and drive adoption in fast-paced, competitive environments.
• Exceptional storytelling and communication skills, with the ability to turn data into compelling narratives for diverse audiences.
• Experience shaping pricing, packaging, or GTM motions for new products or segments.
• Strong cross-functional collaboration experience across Product, Sales, Marketing, and Customer Success.
• Analytical mindset with the ability to turn data into strategy.
• Experience building sales enablement materials and driving GTM success across both direct and indirect channels.
• Self-starter with a high ownership mentality and a bias toward action.

Benefits

• Be a Driver of Innovation – Help shape the GTM strategy for a high-priority product at the forefront of digital visibility.
• Strategic, Visible Role – Operate in a high-impact capacity with direct influence on product, positioning, pricing, and business performance.
• Startup Agility, Enterprise Reach – Move fast and test bold ideas while backed by the scale of a public company.
• Collaborative Culture – Work cross-functionally with talented teammates across Product, Engineering, Sales, and Marketing.
• Growth-Oriented Team – Join a Product Marketing organization with a clear vision, bold ambition, and high standards of excellence.