Responsibilities

• Drive Global Product Adoption: Lead the market adoption of IAS's solution suite – spanning advertisers as well as publisher offerings – that deliver Protection, Performance, and Acceleration for their businesses across global markets.
• Be the Voice of the Market: Define customer pain points and market demand that will activate product investments and fuel revenue growth
• Lead GTM Strategy: Oversee comprehensive go-to-market strategies, including product and portfolio positioning/messaging, branding, and packaging of IAS solutions
• Shape Business Strategy: Develop the business strategy needed to deliver industry-leading outcomes-based and ad tech experiences, and structure inbound recommendations to product teams based on customer needs, competitive analysis, and market opportunity sizing
• Enable Sales Teams: Support the field organization by developing effective marketing collateral, including solution overviews, best practice presentations, end-user training materials, whitepapers, and case studies
• Create Compelling Content: Collaborate with Design and Marketing teams to create marketing collateral that drives adoption and engagement across our product portfolio
• Influence Product Direction: Provide strategic input to Product and Engineering to develop ad product strategy, prioritize the roadmap, and ship products on time
• Remove Revenue Blockers: Partner with commercial leadership to understand and eliminate barriers to revenue while providing client-facing support for customers worldwide
• Showcase Success: Collaborate with Commercial and Product teams to develop customer success stories that demonstrate real-world impact
• Establish Thought Leadership: Publish thought leadership content that educates advertiser decision makers while generating demand for our solutions

Requirements

• BA or BS degree (MBA or quantitative graduate degree is a plus)
• 10+ years of experience in ad tech product marketing; outcomes-centric and data signal collaboration experience strongly preferred
• Proven track record of influencing behavior across organizational levels, including cross-functional managers and senior executives
• Experience working in global markets with demonstrated empathy for diverse customer needs
• Strong aptitude for working with analytics and data, turning insights into compelling and actionable growth strategies
• Deep understanding of the media landscape with genuine passion for digital advertising
• Excellent presentation skills with comfort engaging directly with clients
• Proven ability to serve as a spokesperson at industry events and in trade media

Preferred

• MBA or quantitative graduate degree is a plus

Benefits

• paid time off
• health insurance (medical, dental, vision) as well as PPO, HSA and FSA options and 401k with employer matching contributions.