Responsibilities

• Build the marketing strategy:
• Develop a holistic marketing strategy to acquire new consumer (ie non-gaming) advertisers and drive growth from existing customers.
• Align with cross-functional teams — including other Marketing functions, Product, Go-to-Market, and Sales — to ensure coordinated execution of high-impact initiatives.
• Balance global and regional approaches to ensure marketing programs resonate across diverse markets and drive measurable impact.
• Develop positioning and messaging:
• Conduct deep industry research (first-party and third-party) to understand the evolving needs of consumer app companies.
• Create data-backed, customer-centric messaging that clearly articulates Moloco’s unique value in helping consumer app businesses grow.
• Roll out positioning across web properties, sales enablement, content, events, and other initiatives to ensure consistency and effectiveness.
• Partner closely with Product to align the product roadmap with market needs and reinforce Moloco’s key differentiators.
• Plan & execute go-to-market initiatives:

Requirements

• 10+ years of experience in marketing or go-to-market roles, with at least 3 years in the mobile app performance marketing industry.
• Proven ability to develop and execute global marketing strategies that drive customer acquisition, product adoption, and revenue growth.
• Deep understanding of the app marketing ecosystem, including user acquisition, monetization strategies, and key industry trends.
• Experience working cross-functionally with Product, Sales, and Go-to-Market teams to align messaging, strategy, and execution.
• Exceptional storytelling skills, with the ability to translate complex technical concepts into compelling, digestible narratives tailored for consumer app advertisers.
• Hands-on experience developing high-quality marketing content such as sales decks, webinars, case studies, and industry reports.
• Ability to thrive in a high-growth, fast-moving company, demonstrating adaptability and a self-starter mentality.
• Strong written and verbal communication skills, with the ability to influence and inspire diverse audiences.

Preferred

• Hands-on experience developing high-quality marketing content such as sales decks, webinars, case studies, and industry reports.

Benefits

• Moloco Thrive: Benefits and Well-Being: We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.