Product Marketing Director at Apres Nail | City of Industry, CA | $140K/yr – $150K/yr

Product Marketing Director

City of Industry, CA (Unknown)

$140K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 6 months ago

Job Summary

Lead product marketing for beauty across DTC, wholesale, and marketplace, shaping strategy, launches, and cross-functional execution to grow the category.

Own multi-channel go-to-market and lifecycle planning for SKU portfolio.
Must-have: 7–10+ years in product/brand marketing in beauty or CPG.
Standout: Cross-functional leadership across Product, Brand, Sales, Finance, and Operations.

Job Description

Responsibilities

Lead product positioning and messaging frameworks for every SKU and product line, ensuring consistency and effectiveness across DTC, wholesale retail partners, and marketplace channels.
Own the product portfolio strategy, including line architecture, segmentation, innovation/renovation planning, and competitive whitespace identification.
Collaborate with Product & Project team on competitive analysis and ongoing market research to guide long-term product and category strategy.
Develop and oversee comprehensive GTM strategies for new launches across all channels, tailoring messaging, promotional structure, and activation tactics by channel.
Partner with Creative, Brand, and Sales teams to deliver impactful launch assets, toolkits, and product storytelling.
Lead cross-functional launch planning, aligning timelines, forecasts, inventory planning, merchandising, and promotional cadence.
Build and optimize channel-specific strategies (DTC, Wholesale, Marketplace) in partnership with the relevant channel owners.
Oversee merchandising and product strategy for each channel, ensuring consistent yet channel-optimized representation.
Develop the unified pricing and promotional strategy and ensure channel governance to protect brand equity and profitability.
Drive product bundling strategies, core merchandising principles, and evergreen vs. seasonal assortment planning across all channels.

Requirements

7–10+ years in product marketing, brand marketing, or category management within beauty or CPG.
At least 4–5 years of direct experience in marketplace or retail.com channels, plus familiarity with DTC and wholesale environments.
Proven success leading cross-channel product launches with measurable business impact.
Strong analytical skills and ability to translate performance data into actionable strategies.
Strong cross-functional leadership experience, especially across Product Development, Brand, Sales, Finance, and Operations.
Exceptional communication, storytelling, and executive presentation skills.
Comfortable operating both strategically and hands-on in a fast-paced, high-growth environment.

Preferred

Experience using digital shelf and marketplace analytics tools (Profitero, Stackline, Helium10, etc.)
Familiarity with paid media and channel attribution dynamics
Background in beauty accessories, color cosmetics, or skincare
Experience supporting global product marketing or multi-region assortments

Apres Nail

3.1 Glassdoor

As the pioneer in soft gel nail extension technology, Aprés Nail is united by one common motif- creating standards and not trends. Our patented products are developed with one goal in mind: to break the habit of fast nail fashion and pave the way for compelling change in the professional nail industry.We work alongside nail technicians to understand what the market and industry want and need. And we deliver with quality, consistency, and innovation.

Founded in 2015

Rowland Heights, California, USA

69 employees (12 in marketing)

apresnail.com

59% recommend to a friend