Responsibilities

• Innovation & Product Development
• - Manage product artwork copy creation and routing process; creating SKU copy docs and ensuring all copy is accurate, on-brand, and aligned with Regulatory and Product Development
• - Design and execute consumer insights surveys to inform product positioning, messaging, claims, and concept development
• - Support clinical and consumer testing by working with Senior Manager to help draft target claims and consumer perception questionnaires that reflect approved product positioning and testing priorities
• - Conduct competitive analyses across haircare categories and format types, evaluating claims, fill sizes, pricing, and overall positioning to support new concept development & in-line optimization
• - Support innovation and reformulation projects by developing cross-functional briefs that organize and document approved strategy and product positioning recommendations
• - Contribute to product concept brainstorming, bringing forward insights from trends, competitive research, ingredient innovation, and consumer behavior to help shape early-stage product direction
• - Evaluate benchmark products and formula submissions, testing and providing thoughtful feedback through the development process
• - Serve as product knowledge resource for cross-functional teams, providing guidance on claims, ingredients, product benefits, usage, and positioning
• Market & Consumer Insights

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• 1-2 years of full-time or relevant internship experience in product marketing, brand marketing, or product development (beauty/CPG experience preferred)
• Passionate about beauty and naturally curious about beauty trends, consumer behavior, and product innovation
• Thrives in a fast-paced environment and can effectively manage multiple priorities
• Collaborative and comfortable working cross-functionally with a variety of teams and stakeholders
• Highly organized with exceptional attention to detail and project management skills
• Strong analytical skills with the ability to interpret consumer research and market data
• Excellent written and verbal communication skills
• Proficient in Microsoft Excel & PowerPoint