Product Marketing & Competitive Intelligence Manager

USA (Hybrid)

$145K/yr – $155K/yrSenior Level4+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the competitive intel lifecycle and messaging for a fast growing cybersecurity brand, turning market moves and customer signals into battlecards, assets, and sharper positioning for sales and partners.

  • Competitive intelligence: track rivals, distill win/loss insights, and convert findings into practical battlecards and ROI tools.
  • Launch and messaging: lead feature launches, craft first drafts, and align web, decks, and partner assets with Sales and Product.
  • AI driven research: accelerate research, asset drafting, call summaries, and market scans to keep teams informed and agile.

Job Description

Responsibilities

  • Run the daily heartbeat of our competitive intelligence function. Track competitors in depth. Build and maintain battlecards, solution briefs, and sales assets. Produce win and loss insights. Analyze pricing and packaging moves. Work closely with Sales Engineers and sellers to have the most up-to-date intel.
  • Support and lead launches for new features and capabilities. Build launch plans, write first-draft narratives, coordinate cross-functional inputs, and own the launch checklist from kickoff to retro.
  • Help shape and maintain the positioning and messaging across the DNSFilter portfolio. Translate product capabilities into customer language. Make sure the story is consistent across the web, sales decks, and partner assets.
  • Build the assets and tools Sales and Channel teams use to win—pitch decks, demo scripts, objection handling guides, ROI tools, and discovery frameworks. Sit in on calls. Learn what works. Iterate fast.
  • Use AI tooling daily to accelerate competitive research, draft assets, summarize calls, scan the market, prototype messaging, and analyze customer signals. AI is core to how the function operates.
  • Help run a steady cadence of customer interviews, win and loss conversations, analyst inputs, and field signal collection. Turn what you hear into sharper positioning, stronger launches, and better product decisions.
  • Operate as a trusted partner to Product, Sales, and Marketing peers. Bring clarity. Move work forward. Be the person teammates want to be in a room with.
  • Travel 10-15% of the year for company events

Requirements

  • 4+ years of professional experience inside the cybersecurity industry.
  • Direct experience in product marketing or competitive intelligence, ideally in a B2B SaaS or cybersecurity environment.
  • Practical, hands-on experience using AI tools to accelerate marketing workflows. You can describe specific workflows you have rebuilt with AI and the leverage you generated.
  • Comfortable working closely with Sales and Product teams in a high-growth environment.
  • Comfort being coached and are coachable. You want to grow, you take feedback well, and you act on it quickly.
  • Ability to travel 10-15% of the year for company events
  • Ability to work hours overlapping with ET hours
  • Must be eligible to work in the region of hire without sponsorship from an employer now and/or in the future

Nice to have

  • You have already built battlecards, run a launch, or written positioning that sellers actually used.
  • Experience working closely with Sales Engineers on competitive intelligence and field-ready assets.

Benefits

  • Pathway to promotion to additional organizational positions and responsibilities based upon results and performance, not just time in the chair. You help us grow, and we will help you grow.
  • Passionate and intelligent colleagues who work hard and have a good time doing it
  • Paid company-wide week off at the end of each year
  • Flexible Vacation Policy
  • Awesome company swag
  • Full medical, dental, and vision benefits for US, UK, and Canada-based employees
  • Full short-term disability and life benefits; available long-term disability
  • Retirement savings account options with vested company matching for qualifying employees
  • In-person annual gatherings. Last time we all spent a week on a beach in the Dominican Republic!
DNSFilter logo

DNSFilter

3.3 Glassdoor

DNSFilter protects every click, leveraging AI-driven content filtering and threat protection to block threats 10 days earlier than competitors and secure users everywhere they work. Unlike reactive security tools, DNSFilter prevents threats before they reach users.Organizations rely on DNSFilter to:• Prevent phishing and malware attacks by blocking dangerous connections before they’re made.• Filter harmful content to prevent compliance risks and brand damage, ensuring adherence to CIPA, CMMC, and HIPAA.• Protect hybrid workers and public Wi-Fi networks—no VPNs or complex setups required.• Secure IoT and unmanaged devices with agentless protection.With real-time AI categorization, granular policy controls, and seamless deployment, DNSFilter is faster and easier to manage than firewalls, SWGs, or endpoint-only solutions. Trusted by over 43,000 organizations, DNSFilter delivers proactive security anywhere users connect.

Founded in 2015
Washington, District of Columbia, USA
171 employees (12 in marketing)
54% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
177.2K
Monthly Google Ads Budget
$18.5K
Traffic Source Mix
Search
26.6%
Direct
31.7%
Referral
4.9%
Social
1%
Paid
0.4%

Headcount Trend

Current headcount: ~170

Marketing Team

Marketing Team Size
9 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$62.1M
Last Raise
$15M
Series A, 3 years ago

Funding History

  • Aug 2023
    Series A • $15M
  • Aug 2022
    Series Unknown • $10.8M
  • Jul 2021
    Series A • $30M

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