Responsibilities

• Lead execution of US marketing initiatives in alignment with global strategy, exercising independent judgment to ensure market relevance, regulatory appropriateness, and brand consistency.
• Interpret and localize global messaging, positioning, and materials for the US market, balancing strategic intent, cultural context, and regulatory considerations.
• Define and drive approaches to increase awareness and meaningful engagement within patient communities, advocacy networks, and broader health and wellness ecosystems.
• Develop and sustain strategic relationships with patient organizations and advocacy groups to build long‑term trust, credibility, and alignment.
• Identify & strategically engage Key Opinion Leaders and Advisory Board members in educational and awareness initiatives, including webinars, podcasts, events, and thought‑leadership forums.
• Partner with internal stakeholders to identify, evaluate, and onboard new KOLs and community ambassadors aligned with Cymbathera’s mission and scientific positioning.
• Plan and oversee Cymbathera’s participation in conferences, roundtables, and community‑focused events to maximize impact, relevance, and learning.
• Lead localization and activation of content across digital and social channels, ensuring initiatives align with global strategy while resonating with US audiences.
• Serve as a knowledgeable local representative and facilitator, shaping dialogue by enabling credible voices from patient organizations, KOLs, and advisors.
• Collaborate closely with the Marketing Director and AI & Content Lead to translate local market insights and community perspectives into content strategy and narrative development.