Product Marketing Associate

Liberty Lake, WA

$25/hr – $35/hrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the messaging and GTM for OpenEye tech, turning complex product specs into customer benefits and coordinating cross-functional launches with Voice of the Customer input.

  • Product Marketing ownership: define go-to-market for new products and features with data, competitive context, and OpenEye positioning.
  • Messaging-to-execution: translate technical specs into benefits for buyers and users, enabling sales and enablement assets.
  • Voice of the Customer: collect input from customer-facing teams to refine positioning and evaluate past launches.

Job Description

Responsibilities

  • Develops product positioning content, marketing messaging, supporting resources and sales enablement tools to ensure the successful launch of new products and features.
  • Formulates the go-to-market strategy for key products and features considering available data and insights, competitive landscape, and OpenEye positioning.
  • Articulates how OpenEye technology is different, and the problems the company helps customers solve for internal and external audiences.
  • Understands technical products and software specifications with the ability to translate them into meaningful benefits for impacted audiences.
  • Acts as the Voice of the Customer champion; collects feedback from customer-facing teams to inform new product positioning as well as to evaluate past product launches.
  • Drives internal consensus and review of key assets to guarantee milestones and delivery dates are met.
  • Communicates launch plans and available resources effectively across the organization to ensure all internal teams are informed and prepared.
  • Other duties as assigned.
OpenEye logo

OpenEye

OpenEye delivers a trusted cloud video and data platform that provides actionable intelligence so you can secure and scale your business. The OpenEye Web Services (OWS) architecture streamlines video deployment and management. Combining powerful cloud video with AI-based video analytics, OWS delivers insights that enhance security and increase your bottom line. Visit us at openeye.net.

Founded in 1999
Liberty Lake, Washington, USA
319 employees (23 in marketing)