Responsibilities

• Market & Product Intelligence: Conduct AI-assisted research on consumer behavior, competitors, and market trends using structured and unstructured data.
• Identify unmet user needs, white-space opportunities, and emerging product categories.
• Generate reports, dashboards, and executive briefs that translate findings into actionable insights.
• Perform cost, ROI, and pricing analyses to support product feasibility studies.
• Product Positioning & Messaging: Define product value propositions, key differentiators, and buyer personas based on data-driven insights.
• Develop messaging frameworks that align product benefits with customer pain points.
• Collaborate with design teams to translate positioning into packaging, visuals, and storytelling.
• Ensure claims and content are compliant, credible, and compelling.
• Go-to-Market (GTM) Planning & Execution: Support GTM strategies for new product launches and category expansions.
• Create sales enablement materials, one-pagers, and product training decks for internal and external stakeholders.

Requirements

• 0–3 years experience in a relevant role.
• Bachelor’s degree in Marketing, Business Analytics, or related field.
• Hands-on familiarity with AI tools such as ChatGPT (GPT-5), Google AI Studio, Claude, CoPilot, and visual generation tools like Sora, Veo, Nano Banana, GenSpark, or FreePik.
• English required; Mandarin proficiency is a plus.
• Any experience with parts of the product lifecycle — such as product research, launch coordination, campaign planning, or packaging — is a plus.

Preferred

• Experience in data visualization (Power BI, Tableau) or GPT-based data analysis.
• Any hands-on experience with parts of the product lifecycle — such as product research, launch coordination, campaign planning, or packaging development — is a strong plus.
• Understanding of unit economics, cost structures, or ROI modeling.
• Familiarity with e-commerce or healthcare products is a plus.
• Basic understanding of product lifecycle management and marketing funnels.

Benefits

• The base salary range for this role is $54,000–$63,000, with the final offer determined based on experience and qualifications.
• Performance-based bonus opportunities.
• Health, dental, and vision insurance.
• 401(k) with employer match.
• Employee discount on company products.