Responsibilities

• Lead product marketing efforts including positioning, messaging, value propositions, and engagement strategies tailored to both internal stakeholders and external clients.
• Define and execute adoption, enablement, and change management strategies that drive successful product launches and sustained usage across Multifamily teams and industry participants.
• Partner with Product, Technology, Client Engagement, and Business leaders to ensure organizational and client readiness for new products and capabilities.
• Develop client-facing and employee-facing communications, training, onboarding, and engagement programs that accelerate adoption and business value realization.
• Partner with Client Engagement to build voice-of-client and user feedback mechanisms to improve adoption and experience.
• Establish adoption metrics and value realization frameworks to measure product success, client engagement, and business outcomes.
• Build, coach, and develop a high-performing team across product marketing, change management, communications, and adoption disciplines.

Requirements

• 10+ years of experience in Product Marketing, Change Management, Digital Transformation, Product Operations, Program Management, or related disciplines.
• Proven experience leading enterprise-scale product adoption, organizational change, or client-facing transformation initiatives.
• Experience developing go-to-market, adoption, and value realization strategies that drive measurable business outcomes.
• Strong understanding of product operating models and digital product delivery.
• Experience leading cross-functional teams and influencing senior leaders in matrixed organizations.
• Bachelor's degree in Business, Marketing, Communications, Organizational Development, Technology, or a related field.