Product Marketer, Mainframe Software Division

Lisle, IL (On-site)

$124K/yr – $198K/yrSenior Level12+ years expFull time

Posted 1 month ago

Job Summary

Own cross-functional product marketing that translates strategy into executable ABM and field enablement, with a sharp focus on competitive positioning, data-driven decisions, and executive alignment.

  • Strategy & Planning: Own the PMM and ABM playbooks that tie to top business priorities.
  • Field Engagement: Build high velocity sales tools and battlecards to drive adoption and objections handling.
  • Cross-Functional Leadership: Align Product, Sales, and Value Stream leads to tackle key priorities.

Job Description

Responsibilities

  • Strategy & Planning: Craft comprehensive Product Marketing plans and Account-based Marketing (ABM) tactics aligned with business priorities.
  • Creative Content Authoring: Formulate compelling value propositions and author customer-facing presentations, collateral, videos, and client stories.
  • Competitive Positioning: Incorporate market differentiation into all content and guide product teams on technical content creation.
  • Field Engagement: Create high-velocity sales tools, including competitive battlecards and objection-handling talk tracks, that directly increase product adoption.
  • Cross-Functional Leadership: Partner with Product Management, Sales, and Value Stream leaders to tackle prioritized business challenges.
  • Performance Analysis: Structure quantitative analyses of product and account performance to drive data-driven decision-making.
  • External Engagement: Support analyst relations, PR, and industry events.

Requirements

  • Communication Mastery: Exceptional writing and presentation skills with the ability to influence stakeholders at all levels.
  • Strategic Execution: Adept at managing budgets, project timelines, and complex cross-functional negotiations.
  • Analytical Mindset: Strong skills in applying data to optimize marketing programs and portfolio performance.
  • Collaborative Spirit: A self-starter who thrives in distributed teams and is eager to continually learn the evolving IT landscape.
  • Education & Experience: - Bachelors and 12+ years of related experience or Masters degree and 10+ years of related experience

Benefits

  • Broadcom offers a competitive and comprehensive benefits package: Medical, dental and vision plans, 401(K) participation including company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company paid holidays, paid sick leave and vacation time. The company follows all applicable laws for Paid Family Leave and other leaves of absence.
Broadcom logo

Broadcom

A global infrastructure technology leader built on more than 60 years of innovation, collaboration and engineering excellence.

Founded in 1991
Palo Alto, California, USA
56K employees (1,607 in marketing)

Salaries

Posted range

$124K/yr – $198K/yr

Taken straight from the job posting.

See all Broadcom salaries
Broadcom logo

Product Marketer, Mainframe Software Division

Broadcom · Lisle, IL · On-site