Responsibilities

• Works proactively and relatively independently to develop an initiative roadmap
• The ideal candidate will experience campaign development and marketing campaign strategies in an automated environment. The key goal is to reduce churn
• Develops lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation for Genre subscription plan subscribers
• Acts as the Marketing lead for Genre Plan strategies, representing the team’s best interests and exhibit best practices while operating in cross-functional work streams
• Develops a close feedback loop to team/marketing leadership for program updates and to overcome obstacles as needed
• Has a focus on effective customer communication, automation-first mindset, and solution-oriented thinking
• Can manage multiple priorities to oversee and collaborate on various campaign initiatives at the same time
• Launches strategies with measurement plans in mind to enable performance tracking against KPIs (product engagement, revenue, and subscriber retention)
• Uses customer insights, behavioral data, segmentation, and campaign performance trends to identify new communication opportunities and optimize existing journeys
• Expert in marketing strategy in creating marketing campaigns in Braze

Requirements

• Experience building app-based messaging strategy that leverages a CRM’s marketing automation and personalization strategies (journeys, automated content libraries/DAMs, personalized recommendations). Braze CRM experience preferred; but experience automating strategies within other CRMs will be considered
• Engagement or revenue strategy experience with an app-based streaming or SVOD subscription service preferred, but experience with engagement or revenue strategy for other app-based companies will be considered
• Autonomously leading enterprise strategic initiatives (examples of discovery work, strategy/roadmap development, and strategic implementation)
• Proactive and independent leadership of strategic portfolio (experience in identifying opportunities, developing and executing strategic roadmap)
• Proven record of accountability to deliver initiatives in alignment with program roadmap
• 2+ years communications or campaign strategy experience for large to midsized enterprise with emphasis on automation, personalization, and efficiency (Subscription Service / SVOD experience preferred)
• Must be able to effectively work and collaborate cross functionally with key stakeholders & leaders from across the enterprise to define and implement opportunities (Governance, CRM, Engagement Marketing, Revenue Marketing)
• Must be able to effectively communicate program updates, performance, strategy and roadmap with senior marketing leadership (AVP/VP)
• Executive decision making – Autonomously make decisions regarding: data / insights required, testing roadmap, strategic implementation that drive greatest enterprise value
• Understand when to use escalation as a tool to gain additional marketing leadership guidance or for help overcoming roadblocks