Product Manager, Marketing Platforms

Charlotte, NC (Hybrid)

$115K/yr – $145K/yrMid Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the platform stack that powers marketing content and sales enablement, aligning Seismic, Synthesis, and Morningstar Publisher with a regulated marketing workflow while driving adoption and measurable impact.

  • Platform ownership: define roadmaps and release plans for enterprise marketing platforms used across Marketing, Sales, and Compliance.
  • Workflow optimization: translate needs into user stories and configurations that improve content activation, publishing, and review cycles with governance in mind.

Job Description

Responsibilities

  • Serve as product owner for Marketing Operations platforms, with primary emphasis on Seismic, Synthesis and Morningstar Publisher that are used to create various marketing and sales collateral.
  • Define and manage platform roadmaps, priorities, backlogs, requirements, release plans, and success measures in alignment with Marketing, Sales, Compliance, Product, and enterprise technology priorities.
  • Translate business needs into clear user stories, workflows, acceptance criteria, configuration decisions, and enhancement plans that improve content activation, sales enablement, publishing, and operational efficiency.
  • Partner with platform users and stakeholders to optimize content lifecycle processes, including creation, review, approval, publishing, distribution, personalization, tagging, search, usage tracking, and retirement.
  • Stay current on platform enhancements, emerging capabilities, and industry trends across Seismic, Synthesis, Morningstar Publisher, and related tools, including AI-enabled features and adjacent technologies, to identify opportunities that improve user experience, efficiency, compliance, and business impact.
  • Lead vendor and internal partner coordination for enhancements, integrations, issue resolution, upgrades, testing, documentation, training, and change management.
  • Support governance, controls, and compliance readiness for regulated marketing and sales content, ensuring platform workflows and permissions support required review, approval, disclosure, and recordkeeping needs.
  • Analyze adoption, usage, content performance, workflow efficiency, and operational health metrics to identify opportunities for improvement and demonstrate business impact.
  • Maintain strong operating practices, including intake management, prioritization forums, stakeholder communications, training materials, platform documentation, and ongoing support models.

Preferred

  • Experience administering, implementing, or optimizing Seismic, Synthesis, Morningstar Publisher or comparable platforms.
  • Experience in asset management, financial services, wealth management, institutional marketing, or another regulated B2B environment.
  • Experience improving content findability, taxonomy, personalization, audience segmentation, advisor/sales workflows, and measurable content engagement.
  • Experience leading change management, training, platform adoption programs, governance forums, and cross-functional operating models.
  • Agile, Scrum, product owner, project management, or technology delivery certification or equivalent practical experience.

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