Product Manager, Marketing Landing Pages

Responsibilities

• Understand our ideal customer more deeply than anyone else here, and turn that into pages, listings, copy, and tests that actually speak to them
• Ship a high volume of landing pages across paid, SEO, lifecycle, partnerships, and new launches, assembled from our existing design system and tailored to the channel and audience each serves
• Own app store optimization: the listing copy, screenshots, and store creative that turn store visits into installs, and the handoff into onboarding
• Localize and adapt pages and store listings for our international markets, so conversion holds up across languages and regions
• Write persuasive, on-brand copy and build pages from our existing design components, then test your way to better versions fast
• Run experiments at real volume: A/B and multivariate tests shipped quickly, using AI and whatever scrappy tooling gets you more shots on goal than the team could hit by hand
• Dig into user behavior with heatmaps, session recordings, surveys, and analytics to find where people drop off and why
• Hunt down the highest-leverage opportunities across the funnel by combining performance data, user research, and business context
• Own the conversion numbers end to end across web and app: conversion rate, install rate, CAC, and revenue per visitor, paid and organic
• Partner with Revenue Product on paywall and upsell copy, keeping it clear and true to what people are getting

Requirements

• You're a hacker. You move fast and ship a lot, and you've run a high volume of tests without a big team behind you
• 5-8 years in performance marketing, growth marketing, or CRO. You've owned conversion and funnel testing at scale, on the web and in the app stores (including ASO)
• You can write. You've written landing page copy that actually converted, and you know the customer well enough to know what to say to them
• You can read an experiment and know what it's telling you. We use Statsig internally, so you're comfortable pulling results, judging significance, and deciding what to do next
• You know the landing page toolkit. You've built and tested pages in tools like Optimizely, VWO, or Unbounce, and watched behavior in Clarity or Hotjar
• You set your own KPIs and run your own analysis. You can take user data and research and turn it into a test plan that ties back to the business
• You use AI to get more done than one person normally could
• You can tell a real win from a cheap trick, and you won't ship dark patterns. You work well with product and engineering and get changes live without slowing everyone down

Benefits

• - Company Equity Package
• - 401(k) with 3% Employer Match & Roth 401(k)
• - Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
• - 11 Paid Holidays + Unlimited PTO & Sick Time
• - 16 Weeks of Paid Parental Leave
• - Creative Education Stipend
• - Generous Commuter Allowance
• - In-Office Lunch (5 days per week)