Responsibilities

• Market Development and Launch Execution
• - Own the overall downstream marketing strategy and execution for the disposable duodenoscope portfolio, balancing near-term growth initiatives with future launches.
• - Develop and implement comprehensive global go-to-market plans, including segmentation, targeting, customer engagement, and adoption strategies.
• - Partner closely with early clinical users, KOLs, and field teams to gather insights, document outcomes, and translate them into compelling marketing and training materials.
• - Manage the portfolio’s commercial performance, including tracking key metrics such as revenue, utilization, share, and margin, and developing data-driven recommendations to address business opportunities.
• Commercial Leadership and Launch Excellence
• - Lead the commercial execution of key EXALT™ product initiatives, focused on driving market development, identifying and converting early adopters, and establishing clinical and procedural proof points.
• - Translate strategic intent into actionable downstream execution plans to accelerate adoption across prioritized accounts.
• - Develop tools, programs, and evidence-based messaging to support the field organization in engaging key customers and driving adoption.
• - Work cross-functionally with Sales, Training, Professional Education, Clinical, Sales Operations, Supply Chain, Manufacturing and HEMA to deliver cohesive and efficient market execution.

Requirements

• Bachelor’s degree
• A minimum of 3 years of relevant experience
• Willingness and ability to travel up to 40%, including internationally
• Proven track record of successful commercialization and product launches in medical device industry
• Global downstream experience (i.e. product management, sales engagement and campaign)
• Ability to work effectively in a cross-functional, matrix organization

Preferred

• Deep product marketing experience
• Clinical understanding of endoscopic procedures and customer value drivers
• Strategic thinker with a bias for action and innovation
• Advanced degree (e.g., MBA or Master’s in a related field)