Product Manager, eCommerce Search Engine Optimization SEO

Responsibilities

• Own SEO optimization for print and eCommerce experiences, identifying opportunities to improve organic search visibility, traffic, rankings, and revenue performance across product pages and feeds.
• Partner with product, engineering, analytics, and print business teams to translate SEO strategy and technical best practices into actionable product requirements, prioritizing enhancements based on search opportunity and business impact.
• Evaluate evolving search behavior, including AI-driven search and discovery, to recommend improvements to site structure, technical SEO, crawlability, product data, and other factors influencing how traditional and AI search engines discover and surface content.
• Define, prioritize, and manage the product backlog for assigned digital products, platforms, and capabilities.
• Collaborate with business leaders and stakeholders to align product priorities with customer needs, digital strategy, and business objectives.
• Translate customer insights, analytics, market trends, and stakeholder feedback into user stories, requirements, acceptance criteria, and product recommendations.
• Serve as a key liaison between business partners, engineering teams, UX, analytics, data science, and external vendors.
• Prioritize enhancements, defects, technical work, and feature development based on customer value, business impact, team capacity, and delivery timelines.
• Partner with engineering and UX teams throughout Agile ceremonies, including backlog refinement, sprint planning, testing, product reviews, and release readiness.
• Monitor product performance through KPIs, OKRs, customer feedback, and digital analytics to identify optimization opportunities.

Requirements

• Bachelor's degree in Business, Technology, Product Management, Information Systems, Computer Science, Marketing, Engineering, a related field, or equivalent professional experience.
• 5+ years of product management experience with a focus on digital products or eCommerce platforms.
• Experience managing product backlogs, user stories, requirements, acceptance criteria, and feature prioritization.
• Experience delivering digital products through partnership with engineering, UX, analytics, data science, or other technical teams.
• Proven experience managing products through the full product lifecycle, from concept through launch and continuous improvement.
• Experience leveraging customer insights, analytics, KPIs, OKRs, and performance metrics to drive product decisions.
• Strong experience managing multiple stakeholders, priorities, dependencies, and cross-functional initiatives.
• Experience creating product documentation, roadmap updates, business cases, and stakeholder communications.
• Strong analytical and quantitative skills with a bias toward data-driven decision-making.
• Comprehensive understanding and practical application of Agile methodologies, tools, and frameworks.

Preferred

• Master's degree in a related field.
• 2+ years of recent, hands-on eCommerce SEO experience, with demonstrated knowledge of technical SEO, organic search strategy, site optimization, and the factors that influence rankings, traffic, and organic revenue.
• Experience using SEO and analytics platforms such as Semrush, Google Analytics, and Adobe tools to identify opportunities, diagnose performance issues, and measure the impact of SEO initiatives.
• Experience with print, custom products, or complex eCommerce environments, including familiarity with optimizing product pages, product feeds, or large-scale catalogs.
• Agile certifications such as Certified Scrum Master (CSM), SAFe Agilist, PMI-ACP, or similar credentials.
• Product management certifications such as AIPMM Certified Product Manager.
• Experience managing products across desktop, mobile, app, or eCommerce platforms.
• Experience with A/B testing, experimentation, conversion optimization, and customer journey analysis.
• Experience working with AI/ML-enabled products, personalization, automation, recommendations, search, or other data-driven capabilities.
• Experience partnering with data science and engineering teams to define success metrics, validate solutions, and drive continuous improvement.

Benefits

• Inclusive culture with associate-led Business Resource Groups
• 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
• Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!