Product Line Marketing Manager, CIS SecureSuite and Commercial Membership - Remote

Responsibilities

• Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership
• Drive the marketing strategy by driving demand for the product, tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer and market research, and providing analysis and go-to-market plans to stakeholders
• Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features
• Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering
• Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.)
• Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation
• Maintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned products
• Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials
• Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson
• Travel to events as needed

Requirements

• Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field*
• 5+ years of product marketing or product management experience with an emphasis on B2B go-to-market strategies and demonstrable impact on business outcomes
• Proven track record in managing product lifecycles and delivering successful cybersecurity solutions
• Ability to work effectively in a cross-functional environment and align diverse teams toward common goals
• Excellent communication and collaboration skills including written, verbal, and formal presentations
• Ability to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on research
• Ability to associate and articulate the impact of technical capabilities on customer value and outcomes
• Strong facilitation skills to achieve alignment and clear decision making
• Ability to prioritize, multi-task, and perform under pressure
• Strong project management and change management skills

Preferred

• Marketing campaign experience (content creation, advertising, and demand generation)
• Expertise with customer relationship management (CRM) and/or marketing automation tools
• Project management experience or certification