Product Lifecycle Marketing Sr Manager at FIRST PREMIER BANK | Sioux Falls, SD

Product Lifecycle Marketing Sr Manager

Sioux Falls, SD (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive lifecycle-based customer engagement for credit-card products from activation through retention.

Own dynamic, multi-channel campaigns (email, SMS, push, direct mail) aligned to lifecycle stages.
Must-have: 5+ years in lifecycle or retention marketing in corporate/agency settings.
Standout: Fintech/credit-card, data-driven optimization with analytics.

Drive customer engagement outcomes as part of an overall lifecycle management strategy, supporting customers from post-account acquisition through ongoing development
Develop and execute a comprehensive lifecycle management strategy to optimize customer acquisition, activation, engagement, and retention across different credit card products.
Identify key customer segments and incorporate customer insights and feedback to inform and develop targeted marketing campaigns to maximize value at each stage of the lifecycle. Ensure products and campaigns are delivered on time and within budget.
Design and manage dynamic behavior-based communication flows, delivering relevant offers and incentives at optimal moments. Develop and execute personalized, multi-channel marketing campaigns (including email, SMS text, push notifications, direct mail, and other channels) aligned to customer behavior and lifecycle stages.
Leverage analytics to segment customer base, monitor campaign performance, and track key lifecycle and engagement metrics to inform ongoing optimization

Bachelor’s degree in marketing, advertising, business, economics, finance, or a related field required.
5+ years of experience working within a corporate, consulting or agency marketing environment with a focus on lifecycle or retention marketing required.
B2C marketing experience in complex customer data environments required (credit card or fintech preferred).
Background in marketing technology, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing preferred
In-depth knowledge in financial regulatory environment and marketing laws such as CAN-SPAM.

Experience in data analytics, customer segmentation, and using marketing automation platforms to deliver personalized communications.
Strong analytical skills to interpret data, identify trends, and measure campaign effectiveness.
Proven ability to develop and execute successful marketing campaigns across multiple channels.
Excellent communication and collaboration skills to work effectively with cross-functional teams including product, digital, analytics, credit risk, compliance, and vendors.
Background in marketing technology, technology integrations, and the use of 1st, 2nd, and 3rd party data in multichannel marketing preferred