Product Growth Manager

Los Angeles, CA (On-site)

$98K/yr – $148K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own the CBS Sports app growth, including onboarding, feature discovery, store optimization, and paid acquisition, while defining instrumentation, running experiments, and coordinating launches around tentpole events.

Job Description

Responsibilities

  • Own a growth roadmap for the CBS Sports app, scoped and prioritized alongside feature work.
  • Own onboarding, activation, and in-product feature discovery, from problem definition through shipped changes.
  • Own the app store listing as a conversion surface, including testing, positioning, and editorial pitches for featuring.
  • Own paid acquisition for the app, optimizing toward high-LTV users and aligning spend to the roadmap and the sports calendar.
  • Define the growth instrumentation and reporting the product team runs on. Monitor installs, adoption, engagement, retention, and funnel performance, and act on what you see.
  • Run experiments with clear hypotheses and readable results. Kill what doesn't work.
  • Sequence releases against tentpole windows so launches land when fan demand is highest.
  • Test new acquisition channels and fold the ones that work into a single growth approach.
  • Work with brand, creative, and lifecycle teams so what ships in-product and what runs outside it say the same thing.

Requirements

  • 5+ years in growth product management, product growth, or mobile growth.
  • Experience owning a growth funnel end to end, including shipping changes to a live product.
  • Hands-on experience running paid user acquisition (Apple Search Ads, Google App Campaigns, or similar).
  • Fluency with app metrics: installs, CAC and LTV, activation, adoption, retention, and cohort analysis.
  • Experience running A/B tests and making calls off the results.
  • Bachelor's degree or equivalent practical experience.

Preferred

  • Experience embedded on a product and engineering team in an Agile environment.
  • Background in sports, streaming, media, or consumer subscription apps.
  • Familiarity with ASO and app store editorial and featuring processes.
  • Experience with product analytics (Amplitude, Mixpanel), attribution (AppsFlyer, Branch, Adjust), and lifecycle tools (Braze, Iterable, Airship).
  • A real interest in sports and how the sports calendar shapes fan behavior.

Benefits

  • The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.
  • What We Offer: - Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
  • Generous paid time off.
  • An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
  • Opportunities for both on-site and virtual engagement events.
  • Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
  • Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
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Paramount

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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Founded in 2021
Los Angeles, California, USA
1.3K employees (548 in marketing)
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Salaries

Posted range

$98K/yr – $148K/yr

Taken straight from the job posting.

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Product Growth Manager

Paramount · Los Angeles, CA · On-site