Product Content Creator

Responsibilities

• Develop creative concepts and produce content for Demand Generation campaigns, grounded in audience needs, product workflows, research, and expert perspectives.
• Personally create videos, interactive tutorials, live demos, and written guides, carrying work from the initial idea through a finished asset.
• Use Codex and other AI tools to build and test workflows, prototype interactive experiences, and improve how content is produced.
• Develop and test original content formats, learn from audience response, and turn the strongest ideas into recurring series or reusable campaign experiences. Choose formats for what they help the audience understand or do.
• Develop webinar content with the webinar strategist, including the storyline, presentation, demonstration, and useful follow-up resources.
• Work with Product Marketing, subject-matter experts, and Demo Studio to make content accurate, substantive, and engaging.
• Work with customer-facing teams to learn how people actually use the products, where they get stuck, and which workflows are worth demonstrating. Use those insights to develop relevant stories and adoption content.
• Adapt strong ideas across formats and audiences while giving each asset a clear purpose within the campaign.
• Deliver usable campaign assets to Demand Generation, with clear audience framing, supporting copy, and a proposed next action.
• Use audience feedback and campaign results with DG to improve the content, and keep reusable workflows, examples, and source material current.

Requirements

• Have a portfolio of substantive content you personally created across several formats, such as video, interactive tutorials, live demos, and written guides. Work projects, side projects, and experiments driven by your own curiosity are all relevant—we want to understand what you made and the decisions behind it.
• Are a confident user of Codex or comparable coding assistants and can show how you used them to build, test, and improve something useful. An engineering background isn’t required.
• Bring strong creative and editorial judgment: you can recognize an interesting idea, explain why a format works, and improve an experience beyond the first version.
• Can learn a product deeply enough to demonstrate real workflows and explain them clearly to business audiences with different levels of technical fluency.
• Write clearly, communicate well on video or in live demonstrations, and can turn complex material into something people want to spend time with.
• Understand how content supports marketing campaigns and can work with Demand Generation on audience needs, campaign goals, and what the results suggest changing.
• Take ownership from an ambiguous brief through delivery, balancing experimentation with the practical work required to ship.

Preferred

• May have developed these skills in product marketing, developer relations, product education, creative technology, or content marketing.