Producer (B2B Paid Media)

Responsibilities

• End-to-End Asset Production: Project manage the creation of B2B ad assets (video, static, motion graphics) from brief to final delivery, ensuring everything is on time and within budget.
• Pipeline Management: Own the weekly creative production queue, ensuring designers, copywriters, and video editors deliver assets on time.
• Google Ads Asset Coordination: Manage the high-volume assembly of text, image, and video assets required for Google Performance Max and Demand Gen configurations.
• Platform-Native Formatting: Quality-check and optimize all assets to ensure they strictly meet the unique technical and cultural specs of TikTok and Reddit.
• Rapid Iteration: Coordinate the quick-turn production of new hooks and variations based on weekly performance data to combat ad fatigue.

Requirements

• 5+ years of experience freelancing or contracting as a digital ad producer, ideally in B2B SaaS, tech, or performance agencies.
• Deep technical knowledge of Google Ads, TikTok, and Reddit ad specs and user behaviors.
• Masterful project management skills using tools like Asana, Monday, or ClickUp.
• Channel Expertise: Deep familiarity with the exact technical specs, creative best practices, and user behaviors on Google/YouTube, TikTok, and Reddit.
• Production Excellence: A proven track record of managing asset pipelines, timelines, and creative feedback loops without dropping the ball.
• Platform Fluency: You know what "native" feels like on Reddit and TikTok, and you understand how Google's automated networks assemble assets.
• Collaboration: Strong communication skills to act as the traffic controller between performance marketers and the creative team.