Director of Paid Media & Strategy

Responsibilities

• Own paid media strategy across our client roster, from planning and budgeting through optimization
• Stay hands on with campaign builds and management for key accounts
• Lead analytics, reporting and attribution so every client understands what’s working and why
• Set the standard for performance, testing and quality across every campaign
• Translate data into clear, confident recommendations for clients and leadership
• Partner with Client Success and other departments on client strategy and growth
• Manage and mentor a small team of paid search and social media experts
• Train and educate the team on new platforms, strategies and AI tools
• Support each person’s career development with clear goals, regular feedback and room to grow
• Build a culture of curiosity, accountability and continuous learning

Requirements

• 10+ years in digital marketing with a deep concentration in paid search
• Proven success managing, coaching and growing a team
• Experience managing significant budgets across multiple clients
• A strong command of analytics, conversion and call tracking, and attribution
• A track record of building AI workflows that made a team faster or improved client results
• Excellent communication skills and comfort leading client conversations
• A natural leader with great people skills who inspires others to do their best work
• Incredibly curious, always learning, testing and asking what’s next
• Agency experience is strongly preferred
• Home services experience is a big plus, especially HVAC, plumbing, electrical and pest control.

Preferred

• Agency experience is strongly preferred
• Home services experience is a big plus, especially HVAC, plumbing, electrical and pest control.

Benefits

• Competitive salary and bonus, based on agency performance
• Opportunity to earn commission on new business you help bring in
• Excellent health and dental insurance plans
• 401(k) with company contribution and financial planning resources
• Generous paid time off, with 13 paid holidays plus the week off between Christmas and New Year’s
• Summer hours with half day Fridays from Memorial Day through Labor Day
• Training and professional development opportunities
• A collaborative team that takes the work seriously and looks out for each other