Paid Media Lead

Responsibilities

• Develop paid media strategies and plans that translate marketing and business objectives into channel, audience, budget, flighting, and optimization recommendations
• Own campaign planning, activation, optimization, and performance across key paid media channels and platforms, with a particular emphasis on Google Ads (Paid Search/YouTube/PMax), Meta, TikTok, and LinkedIn
• Work hands-on within advertising platforms to build campaigns, manage bidding and targeting strategies, troubleshoot performance issues, and identify optimization opportunities
• Lead paid search strategy, including keyword development, account structure, bidding, audience strategy, negative keyword management, ad copy testing, and ongoing optimization
• Manage media budgets and pacing across campaigns and channels, ensuring investments are deployed efficiently and aligned with business priorities
• Analyze campaign performance and translate data into clear, actionable insights and recommendations for Marketing and cross-functional partners
• Partner with Marketing Analytics and Data Science teams to develop measurement frameworks, assess incrementality, improve attribution, and evaluate media effectiveness
• Design and execute testing roadmaps across audiences, creative, bidding strategies, platforms, placements, and other media variables
• Partner closely with Brand, Creative, Product Marketing, Decision Sciences, and other cross-functional teams to ensure paid media strategies align to broader business and marketing goals
• Build and maintain relationships with key media platform partners, staying current on new products, capabilities, betas, and industry developments

Requirements

• 7+ years of experience in media planning, buying, and campaign management, either at an agency, in-house, or a combination of both
• Extensive hands-on keyboard experience building, managing, and optimizing campaigns within:
• Google Ads, with significant experience in Paid Search/YouTube/PMax
• Meta Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager
• Demonstrated experience developing integrated, multi-channel media strategies and translating business objectives into actionable media plans
• Strong understanding of paid media optimization, bidding strategies, audience targeting, conversion tracking, attribution, and performance measurement
• Experience managing and pacing significant paid media budgets across multiple platforms and campaigns
• Strong analytical skills with the ability to interpret campaign data, diagnose performance drivers, and make clear optimization recommendations

Preferred

• Experience managing paid media for both B2C and B2B marketing
• Experience developing B2B demand generation and/or lead generation media strategies
• Experience managing mobile app install and app acquisition campaigns, including campaign optimization against installs, in-app actions, and downstream performance
• Experience with Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search, or other emerging search and discovery channels
• Strong knowledge of search engine marketing beyond campaign execution, including search behavior, keyword strategy, landing-page experience, and conversion optimization
• Experience with brand and performance media across the full marketing funnel
• Familiarity with media incrementality testing, brand lift, attribution models, and marketing mix measurement
• Experience working within the technology, consumer electronics, mobile, or digital media industries
• Strong communication and presentation skills, with the ability to synthesize complex media performance into clear recommendations for senior stakeholders
• Scrappy and resourceful approach to work, with the ability to navigate ambiguity, move quickly, and prioritize the opportunities most likely to drive meaningful business impact

Benefits

• Our Benefits : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!