Responsibilities

• Own end-to-end strategy and execution of print programs, including planning, forecasting, testing, and performance optimization.
• Develop and execute integrated print
• digital channel strategies, ensuring digital touchpoints (e.g., email, site, push, sms and app experiences) complement print programs to create seamless, high-impact customer journeys.
• Define customer segmentation and campaign targeting strategies, partnering with analytics, finance and campaign ops teams to ensure the right message reaches the right customer at the right time.
• Lead campaign selection and audience planning, aligning customer selection with business goals, seasonal priorities, and iROAS benchmarks.
• Drive testing ideation and roadmap development, including hypothesis creation, test design, and measurement frameworks to continuously improve performance.
• Partner with Creative and Brand teams to develop clear, insight-driven creative briefs that align messaging across print and digital channels.
• Support Monday reporting
• analyzing weekly performance to inform in-moment pivots.
• Conduct post-campaign performance analysis and reporting, synthesizing data into actionable insights and strategic recommendations that influence channel and investment decisions.

Requirements

• Bachelors degree in Marketing, Business, Communications, or related field.
• 35 years of experience in CRM, lifecycle marketing, marketing analytics or customer insights.
• Strong knowledge of performance KPIs, campaign and testing measurement and customer segmentation.
• Direct experience with owned marketing drivers (Email, Push, SMS, Direct Mail).
• Strong analytical and storytelling skills with the ability to communicate clearly with non-technical stakeholders.

Benefits

• Medical, dental, and vision insurance
• 401(k)
• Other standard benefits as applicable