Responsibilities

• Own the development of integrated global GTM strategies for major Marathon releases, seasons, and franchise moments, ensuring plans support franchise priorities, player needs, and business goals.
• Translate franchise strategy, product roadmaps, audience priorities, and business objectives into clear marketing strategies, launch architectures, milestones, and investment recommendations.
• Develop audience-led plans spanning acquisition, reactivation, retention, engagement, and long-term player value across paid, owned, earned, community, platform, and regional channels.
• Establish and lead the cross-functional GTM operating rhythm, including planning milestones, readiness reviews, decision points, dependency management, risk tracking, and post-launch learning.
• Align senior stakeholders and executional partners around priorities, roles, tradeoffs, and success measures, ensuring critical information and decisions are communicated clearly and consistently.
• Identify GTM risks and opportunities early, develop actionable recommendations, and drive timely resolution across Publishing, Development, and regional teams.
• Partner with Brand and Creative teams to translate Marathon’s positioning and creative strategy into consistent, audience-relevant campaigns and player experiences across channels and markets.
• Partner with regional marketing teams to adapt global strategies for North America, EMEA, APAC, and LATAM while maintaining a cohesive franchise approach.
• Partner with Analytics, Insights, Product Management, and Finance to establish audience targets, performance benchmarks, measurement plans, and budget-efficiency goals.
• Define, monitor, and report against franchise and campaign KPIs, including awareness, consideration, acquisition, conversion, reactivation, retention, engagement, revenue, and ROI.

Requirements

• 7+ Years experience leading integrated marketing, product marketing, or GTM strategy within gaming, technology, entertainment, or another complex consumer business; experience operating at a global scale is strongly preferred.
• Demonstrated success leading complex, cross-functional launches or live-service marketing programs with meaningful audience and business impact.
• Deep familiarity with game franchises and online player communities, ideally within first-person shooters, extraction shooters, or live-service games.
• Strong understanding of the full marketing mix, including brand, product marketing, community, communications, creative, partnerships, lifecycle marketing, organic channels, paid media, and player acquisition.
• Ability to translate product strategy, audience insight, and business goals into clear GTM choices, integrated plans, and investment recommendations.
• Proven ability to influence senior leaders, align teams without direct authority, and resolve competing priorities across complex organizations.
• Strong analytical and commercial judgment, with experience defining success measures and using performance data, research, and player insight to improve strategy and execution.
• Exceptional written, verbal, and presentation communication skills, with the ability to make complex topics clear, compelling, and actionable for executive and cross-functional audiences.
• Demonstrated ability to create clarity across multiple complex workstreams, establish priorities and decision points, and drive stakeholders toward timely resolution.
• Sound judgment and adaptability when navigating changing product plans, emerging player sentiment, competitive disruption, or other high-pressure business challenges.

Preferred

• Deep familiarity with Marathon, its evolving player community, and the broader competitive landscape.
• Expertise marketing live-service games across launch, seasonal, reactivation, and long-term lifecycle moments.
• Experience developing global strategies that can be effectively adapted for regional markets.
• Experience managing major media investments, external agencies, and first-party platform partnerships.

Benefits

• In addition, this role is eligible for SIE’s top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package.