Senior Direct IO Manager

USA (Remote)

$77K/yr – $90K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end digital partnerships strategy and activation across always-on and high-profile campaigns, leading partnerships, activations, and measurement initiatives while aligning with programmatic teams and cross-channel integration.

  • Own client leadership and multi-channel activations
  • Lead RFPs and partner negotiations

Job Description

Responsibilities

  • lead digital-first media planning and activation with a deep emphasis on premium publisher partnerships, sponsorships, and cross-channel brand experiences. This leader will drive integrated display and video strategies in close collaboration with Programmatic teams, while ensuring traditional media expertise serves as an enhancement bringing breadth and rigor to our holistic approach.
  • As the day-to-day client lead, you will architect and oversee innovative digital activations, high-impact partnerships, and custom content programs that push brands forward. You will also guide selective traditional media executions (Linear, OOH, Audio) as complementary layers within the broader strategy.
  • If you excel in fast-paced environments, thrive on collaboration, and are passionate about cultivating talent and modern media craft, this is an opportunity to lead meaningful innovation.
  • You Will Be Leading end-to-end strategy, planning, and activation across direct digital partnerships, including: Always-on, seasonal, and high-profile campaigns
  • Digital-first sponsorships, tentpoles, and custom content integrations
  • 360 activations spanning digital, physical, and experiential touchpoints
  • Driving modern partnership innovation by: Identifying non-standard digital opportunities including custom content, creator tie-ins, experiential extensions, emerging formats
  • Bringing forward new publisher, data, and measurement solutions that elevate client growth
  • Championing advanced measurement adoption across digital partner programs
  • Shaping strategy & client leadership: Building deep understanding of client business goals, audiences, and KPIs

Requirements

  • 3+ years of media planning & buying experience, with a strong emphasis on premium digital partnerships, sponsorships, and custom activations
  • Proven ability to build and execute large-scale, publisher-direct programs that include brief development, partner vetting, negotiation, and storytelling through recommendations
  • Strong understanding of digital media channels across display, video, social, and branded content
  • Familiarity with programmatic and how direct and programmatic strategies intersect to create a unified media approach
  • Demonstrated ability to lead multiple projects simultaneously and deliver high-quality work in compressed timelines
  • Strong relationship-building skills with publishers, vendors, and internal partners
  • Experience developing processes and elevating operational efficiencies
  • A future-focused, inquisitive mindset with a natural inclination to reimagine and improve

Preferred

  • Experience overseeing or supporting traditional media (Linear TV, Radio, OOH)—not required but a meaningful plus

Benefits

  • Remote-first culture
  • Unlimited PTO
  • Extended Holiday break (Winter)
  • Flexible schedules
  • 100% paid parental leave
  • 401(k) matching
  • Medical, Dental, Vision, Life, Pet Insurance
  • Sponsored life insurance
  • Short Term Disability insurance and additional voluntary insurance
  • Annual Class Pass credits and more!
Wpromote, LLC logo

Wpromote, LLC

3.7 Glassdoor

Wpromote is the independent marketing agency that breaks down the barriers between brand and the bottom line. We've joined forces with creative powerhouse Giant Spoon to help our clients transform bold ideas into decisive action and business impact by uniting strategy, media, creative, and data into one fully integrated playbook. Trusted by high-growth innovators like Vuori and Peacock, category leaders like Intuit QuickBooks and Strava, and bold brands like Equinox and Aritzia, we work with brands ready to unleash their challenger spirit because they refuse to stand still. Our experts understand how to make the most of every touchpoint across the full customer journey to drive business outcomes CFOs love. By harnessing, augmenting, and accelerating the power of human intelligence and creativity with our industry-leading Polaris IQ technology, we stay ahead of the culture and make sure our clients are ready to move first, move fast, and move confidently so they can outsmart the competition and win.

Founded in 2001
El Segundo, California, USA
675 employees (282 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$77K/yr – $90K/yr

Taken straight from the job posting.

See all Wpromote, LLC salaries

Marketing Team

Marketing Team Size
282 (42% of company)
Marketing Roles Posted (Last 30 Days)
12

Funding

Last Raise
Private Equity

Funding History

  • Mar 2018
    Private Equity

Traffic Signals

Monthly Visitors
479.7M
Monthly Google Ads Budget
$37.5K
Traffic Source Mix
Search
4.6%
Direct
54.3%
Referral
9.9%
Social
27.9%
Paid
1.2%

Headcount Trend

Current headcount: ~675

Recent News

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Senior Direct IO Manager

Wpromote, LLC · USA · Remote