Responsibilities

• Strategic GTM & Partner Narrative Leadership
• Partner GTM Strategy: Work directly with GPO and Data Cloud partners to support and execute comprehensive go-to-market plans and joint messaging.
• Holistic Value Proposition: Build and evolve the holistic value proposition for partners, ensuring a clear understanding of how Data Cloud enhances the Workday platform ecosystem.
• Tier 1 Event Strategy: Drive the overall partner strategy and messaging for flagship events, including Workday Rising and Workday DevCon, encompassing keynotes, sessions, and executive narratives.
• Data Thought Leadership: Develop thought leadership topics and value metrics specifically tailored to the Office of the CIO and Chief Data Officer (CDO).
• Sales Enablement & Partner Storylining
• Partner Demo Strategy: Manage high-level demo requirements and storylines with partners to effectively support the Workday field sales organization.
• Integrated Enablement: Collaborate with Technology and Partner Enablement teams to build a comprehensive "Bill of Materials" (BOM)—including conversation guides, pitch decks, and technical whitepapers—focused on Data Cloud.
• Content Deliverables: Lead the creation of Workday Data Cloud messaging and core content deliverables to be used across global regions.
• Market Intelligence & Competitive Positioning

Requirements

• Years of Experience: 10-12+ years of Product Marketing experience in enterprise software (SaaS).
• Specialized Marketing Background: Proven track record in Partner Marketing, Platform Marketing, and marketing Enterprise Data Solutions.
• Technical Fluency: Ability to translate complex cloud architecture, data management, and AI/ML concepts into business value for C-suite executives.
• Domain Knowledge: Familiarity with ERP, Financials, or HR domain data is highly preferred.
• Executive Presence: Experience presenting to and influencing senior executive stakeholders and partner leadership.
• Program Ownership: Proven ability to lead complex, cross-functional programs—from partner strategy ideation to global delivery.
• Collaborative Mindset: A "silo-breaker" who excels at building trust across disparate teams, regions, and external partner organizations.
• Travel Requirements: Willingness to travel occasionally for Tier 1 events (Rising, DevCon), partner-facing sessions, and internal strategic planning.