Responsibilities

• Own foundational positioning for Rovo Studio's core building experience — the "prompt-to-solution" story that connects agent creation, automation, and app building into one narrative.
• Partner with Product on the foundational prompt experience, ensuring the marketing narrative and product experience reinforce each other.
• Develop and maintain messaging frameworks that land with enterprise buyers, IT admins, and knowledge-worker "makers" alike.
• Advance the agentic AI narrative through thought leadership, analyst engagement, and cross-portfolio campaign contributions.
• Partner with the team to evolve the AI Pitch Deck and analyst briefing materials, ensuring Atlassian's agentic story stays ahead of Salesforce Agentforce, Microsoft Copilot Studio, and emerging competitors.
• Contribute to marquee content — ebooks, whitepapers, op-eds — that establish Atlassian's POV on enterprise agentic AI.
• Support analyst report placements (Forrester Waves, Gartner MQs, IDC MarketScapes) with compelling proof points and differentiated positioning.
• Translate positioning into campaigns that move builders from first-agent creation to enterprise-grade orchestration.
• Create enablement assets (pitch decks, battlecards, demo scripts) that give sellers confidence to lead with the agentic AI story.
• Work closely with Technical PMM on technical frameworks, reference architectures, and developer-facing content.
• Collaborate with Collections PMMs to ensure agent messaging coheres across Jira, Confluence, JSM, and Bitbucket use cases.

Requirements

• 12+ years of B2B product marketing experience , with significant time on technical platform or developer/IT-persona products.
• Deep fluency in AI/ML market dynamics — you can articulate the difference between copilots, agents, and autonomous workflows, and you know where the market is headed.
• Proven ability to build category-level narratives that shift market perception, not just describe features.
• Enterprise positioning chops — you've crafted messaging that resonates with CIOs, IT leaders, and technical evaluators at scale.
• Strong cross-functional leadership — you influence product roadmaps, align sales enablement, and drive cohesion across multiple PMM pods without direct authority.
• Analyst relations experience — you've briefed analysts, shaped report placements, and used competitive intelligence to sharpen positioning.
• Comfort with ambiguity and speed — the agentic AI space moves fast; you thrive when the playbook is still being written.

Benefits

• At Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
• To learn more about our culture and hiring process, visit go.atlassian.com/crh .
• In line with local law, identity verification (which may include use of biometric data) is a condition of employment with Atlassian for employment fraud purposes.