Own PLM messaging and GTM for enterprise buyers, translating roadmap capabilities into differentiated, industry-specific value while aligning with product, sales, and analyst outreach.

• Develop differentiated messaging and positioning for key areas of PTC’s PLM portfolio that resonate with engineering leaders, IT decision-makers, and C-suite executives across target industries.
• Collaborate with product marketing teammates to build cross-portfolio solution narratives that articulate the value of PLM in the context of PTC’s broader technology ecosystem — including integrated product engineering, digital thread, and AI-driven workflows.
• Drive GTM strategy and execution for PLM product launches, feature releases, and platform milestones within your focus areas — from positioning and campaign themes to launch readiness and post-launch optimization.
• Partner with Growth Marketing and Demand Generation to develop campaign strategies that drive pipeline acceleration and customer engagement across industry verticals and geographies.
• Conduct deep competitive analysis and market research to inform positioning, identify whitespace opportunities, and equip the organization with actionable intelligence on market shifts, buyer behavior, and competitive threats.
• Serve as a key PLM market expert within PTC — engaging with analysts (Gartner, IDC, Forrester), press, and industry influencers to strengthen PTC’s market position.

• Design and deliver high-impact sales enablement materials — battle cards, solution guides, competitive comparisons, and presentation assets.
• Develop buyer personas, buying journey maps, and customer proof points that accelerate deal velocity and improve win rates.
• Partner with Product Management to translate roadmap capabilities into market-facing value propositions and ensure customer and market insights flow back into product strategy.
• Work closely with Industry Advisors, Solutions Marketing, and Customer Success to ensure PLM narratives are grounded in real-world customer outcomes and aligned with industry-specific GTM motions.
• Collaborate with fellow product marketers on the PLM team and across the portfolio to ensure consistency, share best practices, and deliver cohesive messaging to the market.

• 8+ years of experience in product marketing, solutions marketing, or GTM strategy roles within B2B enterprise software — with significant depth in PLM, engineering software, or adjacent manufacturing technology domains.
• Deep PLM domain expertise.
• Proven ability to develop strategic messaging and positioning that differentiates in competitive enterprise markets.
• Experience with portfolio-level and solution-level marketing.
• Track record of influencing without authority.
• Strong analytical skills.
• Exceptional communication skills.
• Bachelor’s degree in Marketing, Business, Engineering, or a related field.

• MBA or advanced degree.
• Demonstrated experience leveraging AI and generative AI tools to accelerate product marketing workflows.
• Experience marketing cloud/SaaS transformation of traditionally on-premise enterprise software.
• Familiarity with CAD, ALM, Simulation, IoT, SLM, and how they intersect with PLM.
• Background in Automotive, Aerospace & Defense, Industrial Equipment, Medical Devices, Electronics & High-Tech industries.
• Experience with analyst relations (Gartner, IDC, Forrester) and competitive benchmarking frameworks.
• Hands-on experience with PLM platforms (Windchill, Teamcenter, Enovia, Arena, or similar).

• medical, dental and vision insurance
• paid time off and sick leave
• tuition reimbursement
• 401(k) contributions and employer match
• flexible spending accounts
• life insurance
• disability coverage
• generous commuter subsidy
• employee share purchase program (ESPP)
• equity programs