Responsibilities

• Platform Narrative & Product Marketing: Own the platform narrative for ZoomInfo's GTM Intelligence Platform and lead product marketing for our highest-priority platform initiatives. Develop positioning, messaging, launch strategy, and the core assets that support every launch.
• Product Marketing Systems: Build the systems that make great product marketing repeatable and scalable. Design AI-powered workflows, structured product intake, reusable templates, and scalable frameworks that help PMs consistently produce high-quality messaging, release communications, and launch assets. Partner with Product Operations and Engineering to evolve these systems as our products and organization grow.
• Executive Storytelling: Partner with Product Leadership on messaging for major launches, executive presentations, customer events, analyst engagements, and other strategic initiatives. Turn complex platform capabilities into stories that resonate with customers, executives, and the broader market. Serve as one of the public voices of ZoomInfo's platform by creating engaging launch videos, feature walkthroughs, and product explainers that help customers quickly understand new capabilities.
• Cross-Functional Partnership: Work closely with Product, Marketing, Sales, Enablement, Customer Success, and Analytics throughout the product lifecycle. Provide the positioning, messaging, and launch guidance that informs go-to-market planning while enabling partner teams to execute successfully.
• What success looks like: Within your first year, you will: - ZoomInfo has a clear, differentiated platform narrative used consistently across Product and GTM. - Product marketing for our highest-priority platform initiatives is trusted by Product Leadership and adopted across GTM. - Product Managers can produce significantly better product marketing using the systems and workflows you've built. - Product leaders rely on you for messaging, executive communications, and strategic narratives. - The overall quality and consistency of product marketing is noticeably higher than when you joined, including new feature launches consistently include clear, high-quality video explainers that accelerate customer understanding and adoption.

Requirements

• 7–10+ years of product marketing experience in B2B SaaS, with experience marketing platform, infrastructure, AI, or other technically complex software products.
• Proven success developing positioning, messaging, launches, and go-to-market strategy for complex software products.
• Strong understanding of AI, modern GTM technology, and SaaS , with demonstrated experience using AI (e.g., Claude Code) to improve how product marketing gets done.
• Experience building repeatable frameworks, operating models, or AI-assisted workflows that improve the speed, quality, and scalability of product marketing.
• Exceptional storytelling and communication skills , with the ability to simplify complex technical concepts into compelling customer narratives.
• Strong executive presence and the ability to influence senior stakeholders across Product, Engineering, Marketing, and GTM organizations.
• A builder's mindset , i.e., comfortable operating in ambiguity, creating new approaches, and improving how teams work.
• Curiosity, sound judgment, and a bias toward experimentation , with a passion for continuous learning and improvement.