Principal Product Marketing Manager, Nonprofits at GoFundMe | San Francisco, CA | $191K/yr – $286K/yr

GoFundMe

Principal Product Marketing Manager, Nonprofits

San Francisco, CA (Hybrid)

$191K/yr – $286K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Build and own the GTM strategy for GoFundMe Pro, aligning product, marketing, and sales to launch and scale initiatives that make nonprofits shine to supporters; shape cross-functional narratives and executive alignment to unlock growth.

GTM leadership across Growth, Demand Gen, Sales, and Customer Success to enable integrated launches.
Lead nonprofit-discovery GTM from naming to adoption and scalable experiments with Product collaboration.
Turn nonprofits into advocates by cultivating credible champion voices in the ecosystem.

Job Description

GTM Strategy & Execution: Define and own the overarching go-to-market strategy for key areas of the GoFundMe Pro platform, from early product ideation through launch, scale, and optimization.
Product & GTM Alignment: Partner deeply with Product leadership to influence long-term roadmap prioritization using qualitative and quantitative insights from customers, prospects, market research, and revenue performance data.
Cross-Functional Leadership: Drive strategic alignment across Growth, Demand Gen, Sales, and Customer Success to deliver integrated, high-impact launches supporting both product-led and enterprise sales motions.
What you’ll drive: Ownership of the narrative: Build and steward the differentiated story that ties experiments, products, and use cases into one promise: we make nonprofits look great to their supporters.
Launch the next chapter of nonprofit discovery: Lead GTM for the program that brings GoFundMe’s supporter base to qualifying nonprofits, from naming and positioning through launch, adoption, and scalable experiments.
Turn customers into champions: Build a motion to find, develop, and stage nonprofits as credible voices in our story.
Lead through influence: Partner with Product, Engineering, Nonprofit Partnerships, Account Leads, Brand, Lifecycle, Research, and Comms to bring data, customer truth, and a clear point of view to the company.
Cross-Functional Leadership & Executive Alignment: Serve as the connective strategic leader across Product, Sales, Customer Success, Growth, and Marketing ensuring alignment on what we’re building, why it matters, and how success is measured.
Executive storytelling & market moments: Partner with Comms to shape leadership POVs, platform storytelling, and high-visibility moments like Giving Season.
B2B/Consumer cohesion: Act as the connective tissue between B2B and Consumer launches, ensuring unified value propositions across Pro and Consumer experiences.

Cross-Functional Leadership & Executive Alignment - Serve as the connective strategic leader across Product, Sales, Customer Success, Growth, and Marketing ensuring alignment on what we’re building, why it matters, and how success is measured.

Partner with Comms to shape leadership POVs, platform storytelling, Giving Season strategy, and other high-visibility market moments.
Act as the connective tissue between B2B and Consumer launches, ensuring unified value propositions and proof points across Pro and Consumer experiences.
Act as a multiplier for the broader Product Marketing team by setting standards, mentoring peers, and elevating the craft of product marketing across the organization.
Identify and drive high-impact, ambiguous initiatives that unlock new growth opportunities, improve customer outcomes, or strengthen competitive positioning.

Additional sections and constraints are provided in the source sections.

GoFundMe

There are a billion good intentions tucked inside each and every one of us. At GoFundMe, we believe that the impulse to help a person, fix a neighborhood, or change a nation should never be ignored. In fact, it should be shared with the entire world. That’s why we make it easy to inspire the world and turn your compassion into action. By giving people the tools they need to capture and share their story far and wide, we have built a community of more than 200 million donors and helped organizers raise over $15 billion for the causes important to them—and we are just getting started. Check out current job openings, join our team, and be a part of the change below.##GoFundMe has assembled one of the best management teams in the business to build the next leading consumer Internet company, including leaders from LinkedIn, Groupon, and Google. We are also funded by some of Silicon Valley’s best venture capital firms, including Accel, Greylock, and TCV.

Founded in 2010

Redwood City, California, USA

1.2K employees (130 in marketing)

gfme.co/homepage