Principal Product Marketing Manager - IIS

Responsibilities

• Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials across the personas and key industries of your segment
• Conduct ongoing research and analysis to improve the IIS motion, including representing the voice of IIS buyers and their needs in product launch and roadmap conversations
• Partner with Product Marketing peers to adapt portfolio and platform content for IIS audiences and key industries
• Partner with Campaigns and Growth Marketing to turn audience insight into demand programs, nurture streams, outreach, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other mid- and bottom-funnel assets
• Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement
• Support the Channel team with vertical-specific content, battle cards, and the core narratives used to train VARs and distributors, working alongside Channel SEs
• Work with our Microsoft alliance team to develop and refine the partnership story and related content, including how Huntress helps customers get more value from their Microsoft licensing
• Use AI to orchestrate repeatable workflows for market and buyer analysis, research, and content development, thoughtfully validating outputs for accuracy, relevance, and quality

Requirements

• 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software, with measurable results you can show
• experience marketing and selling to in-house IT and security buyers, with experience serving small and midsized businesses preferred
• buyer-centric mindset and naturally frame messages around pain points, buying triggers, personas, decision-making, and outcomes
• ability to turn complex technical ideas into clear, compelling narratives for both business decision makers and technical practitioners
• partnered hands-on with Campaigns or Growth Marketing teams to create programs, nurture streams, and content that contributed to pipeline
• experience working with sales and channel partners, including VARs and distributors
• collaborate effectively, hold a clear point of view, balance competing stakeholders, push back constructively, and move comfortably between strategy and hands-on execution
• orchestrate AI-supported workflows for research, analysis, and writing, while applying sound judgment to validate and improve the output

Benefits

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full-time employees
• One-time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement