Responsibilities

• Develop and orchestrate comprehensive GTM strategies for the full FFM product portfolio across all three strategic phases
• Conduct in-depth market research, customer interviews, and competitive analysis to identify opportunities and translate advertiser challenges into actionable product requirements
• Communicate the FFM product vision to internal and external stakeholders and proactively drive business reviews up to VP level
• Craft compelling product narratives and positioning that differentiate Amazon Ads' measurement capabilities in the market
• Develop single-source-of-truth documentation including positioning, messaging, product availability, best practices, and implementation guides
• Partner with Sales teams to align GTM strategies to the product roadmap and equip teams with resources and knowledge
• Establish Amazon Ads as a leader in full-funnel measurement through analyst relations, trade events, and strategic communications
• Mentor and develop other marketing professionals while making strategic trade-offs between business opportunity, resources, and sustainability

Requirements

• 9+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience communicating results to senior leadership
• Experience building, executing and scaling cross-functional marketing programs
• Experience driving direction and alignment with cross-functional teams

Preferred

• Experience with creating GTM initiatives at scale
• Experience working cross-functionally across marketing, product management, analytics, UX, and research

Benefits

• comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.