Principal Product Marketing Manager, Foundational AI

Responsibilities

• Own the positioning and messaging for our Foundation AI products and turn technical capability into narratives that earn trust and drive action with creators.
• Use the tools you are marketing. Hands-on product familiarity produces better stories than any spec sheet.
• Stay ahead of the AI landscape. Develop a point of view on where Roblox sits and articulate what makes AI-native creation genuinely distinct.
• Thread individual launches into a larger arc. In a fast-shipping environment, you build the through-line that shows creators where we are going and why it matters.
• Move fast and bring people with you. You have the instincts to act quickly and the relationship skills to keep partners aligned without slowing down.
• Close the loop between market and product. You bring creator sentiment and market signals into roadmap conversations just as naturally as you build the external narrative from them.
• Think beyond launch day. You are energized by driving adoption and building the sustained education that turns a feature into a habit.

Requirements

• 8+ years of Product Marketing experience at a high-growth technology company, with a track record in developer tools, AI products, or technical platforms
• Genuine curiosity about AI. You follow the space, have opinions about it, and are comfortable enough to use it, experiment with it, and explain it without oversimplifying.
• Narrative instinct. You find the “so what” in a dense technical briefing and make complex work legible and worth caring about.
• Exceptional written and verbal communication skills, with the range to adapt your voice for a developer community, an exec, or a creative brief.
• Proven ability to drive cross-functional alignment. You quarterback GTM across Comms, Legal, DevRel, and Creative and keep things moving without losing people.
• Deep creator empathy and a collaborative nature. You build trust with engineering and product partners because you take their work as seriously as they do.