Principal Product Marketing Manager – Exposure Management (Remote) at CrowdStrike | California, MO | $170K/yr – $260K/yr

CrowdStrike

Principal Product Marketing Manager – Exposure Management (Remote)

California, MO (Remote)

$170K/yr – $260K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive Exposure Management product marketing at CrowdStrike, shaping messaging, GTM, and executive-aligned strategy for market leadership.

Own cross-functional GTM planning for launches, new capabilities, and strategic initiatives.
Must-have: 12–15+ years in product marketing, cybersecurity, or B2B SaaS.
Standout: Strong point of view on market trends, buyers, and competitors to differentiate in a fast-growing space.

Job Description

Responsibilities

Help define and advance CrowdStrike’s leadership in the Exposure Management market
Develop differentiated positioning and messaging that connects CrowdStrike’s innovation to customer outcomes and business value
Work with product and technical marketers to deliver high-quality messaging, content, and enablement
Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact
Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives
Guide the creation of core content and thought leadership assets that support demand generation, field readiness, and market education
Shape the Exposure Management web strategy in partnership with digital teams
Support field success through close collaboration with sales, alliances, and enablement teams
Bring a strong point of view on buyers, market trends, and competitors to inform strategy and differentiation
Work with executive leadership to align marketing strategy with long-term business and category goals

Requirements

12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS
Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations
Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity
Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products
Exceptional writing, communication, and presentation skills
Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams
Ability to balance strategic thinking with strong execution across multiple priorities
Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments
Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving
Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success

Preferred

High-tech, start-up, rapid growth and/or publicly traded company experience.
Technical or software engineering background
You lead by example, no task is above you, and you raise the bar
Love our business. CrowdStrike is a leader in cybersecurity. We don\u2019t have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.

Benefits

Market leader in compensation and equity awards
Comprehensive physical and mental wellness programs
Competitive vacation and holidays for recharge
Paid parental and adoption leaves
Professional development opportunities for all employees regardless of level or role
Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
Vibrant office culture with world class amenities
Great Place to Work Certified™ across the globe

CrowdStrike

4.1 Glassdoor

CrowdStrike (Nasdaq: CRWD), a global cybersecurity leader, has redefined modern security with the world’s most advanced cloud-native platform for protecting critical areas of enterprise risk — endpoints and cloud workloads, identity and data. Powered by the CrowdStrike Security Cloud and world-class AI, the CrowdStrike Falcon® platform leverages real-time indicators of attack, threat intelligence, evolving adversary tradecraft and enriched telemetry from across the enterprise to deliver hyper-accurate detections, automated protection and remediation, elite threat hunting and prioritized observability of vulnerabilities. Purpose-built in the cloud with a single lightweight-agent architecture, the Falcon platform delivers rapid and scalable deployment, superior protection and performance, reduced complexity and immediate time-to-value. CrowdStrike: We stop breaches.

Founded in 2011

Remote, Oregon, US

10K employees (518 in marketing)

www.crowdstrike.com

80% recommend to a friend

90% CEO approval