Responsibilities

• Develop marketing strategies and launch plans to drive member adoption and business growth, including but not limited to, opportunity sizing, customer research, market analysis, competitive analysis, segmentation, targeting, positioning, messaging framework, and channel strategies
• Strategic growth: Drive complex growth initiatives across the portfolio - develop business cases, evaluate opportunities, analyze business performance and customer data, identify priorities, and push and execute for progress through Credit Karma teams
• GTM plan and program execution: Collaborate with growth marketing, product, brand, and creative strategy teams to build and deliver on GTM plans that deliver on company goals and KPIs
• Product planning: Collaborate with product and research teams to influence product strategy and roadmap development
• Partnership and influence: Work with product and marketing teams to execute strategies and programs. Inspire action through data-driven insights (market research, testing plans, etc)
• Customer Journeys: Build strategies for acquisition, engagement, retention, upsell/cross-sell across offerings
• Leadership: Act as a thought leader within the PMM organization, modeling best-in-class product marking, shaping best practices, frameworks, and methodologies, and mentoring more junior PMMs

Requirements

• 10+ years of product marketing experience in consumer technology, with a track record of owning and driving complex, high-impact initiatives end-to-end
• 4+ years in product marketing at a large B2C tech company, Fintech and B2C subscriptions experience a plus
• Deep expertise in product marketing fundamentals: segmentation, positioning, messaging, launch strategy, lifecycle strategy, and growth experimentation

Nice To Have

• Demonstrated ability to independently define strategy in ambiguous environments and translate it into clear execution plans
• Highly collaborative work style with proven success influencing cross-functional partners (product, growth, analytics, brand, creative) without direct authority
• Strong strategic and analytical horsepower — able to frame the right problems, size opportunities, extract insights from data, and convert them into decisive action
• A builder’s mindset: comfortable creating structure where none exists and driving clarity across teams
• High ownership mentality with a bias for action; self-directed, resourceful, and accountable for outcomes
• Experience balancing big-picture thinking with operational excellence
• Executive presence and the ability to simplify complexity for senior leadership

Benefits

• Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit Careers | Benefits).