Principal Product Marketing Manager, Competitive

USA (Remote)

$165K/yr – $195K/yrSenior LevelFull time

Posted 2 months ago

Job Summary

Own the competitive intelligence function, translating market and buyer insights into differentiated positioning and strategic go-to-market plans.

  • Define battlecards and executive briefs
  • Influence product and GTM leaders on priorities

Job Description

Responsibilities

  • Lead competitive intelligence and market research, translating customer, competitor, and industry insights into differentiated positioning and strategic recommendations.
  • Serve as the subject matter expert on competitive dynamics, buyer priorities, market trends, and AI innovations, translating insights into battlecards, executive briefs, and enablement programs that improve seller confidence and win rates.
  • Develop portfolio-level competitive narratives and messaging that clearly articulate Outreach's differentiation.
  • Lead cross-functional initiatives that strengthen Outreach's competitive position and improve GTM effectiveness.
  • Influence Product, Marketing, Sales, Customer Success, and executive leaders on competitive priorities and market opportunities.
  • Act as a trusted advisor to GTM leaders, using data-driven insights to shape go-to-market strategy, content investments, and positioning.
  • Monitor market shifts, competitive moves, and AI trends to identify opportunities and risks that inform strategy.
  • Represent Outreach with customers, analysts, and industry audiences as a leader in competitive strategy and market intelligence.

Benefits

  • Flexible time off
  • 401k to help you save for the future
  • Generous medical, dental, and vision coverage for full-time employees and their dependents
  • A parental leave program that includes options for a paid night nurse, and a gradual return to work
  • Infertility/ assisted reproductive services benefit
  • Employee referral bonuses to encourage the addition of great new people to the team
  • Snacks and beverages in the Office, along with fun events to celebrate
  • Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
Outreach logo

Outreach

2.6 Glassdoor

Outreach is the only complete AI Revenue Workflow Platform built for all revenue teams. Outreach infuses predictive, assistive, conversational, and agentic AI to power hundreds of use cases across revenue motions. From new logo prospecting to expansions, deal acceleration, driving retention, and forecasting, Outreach AI automates workflows and frees sellers to focus on more strategic conversations and actions. Revenue leaders benefit from connected account visibility, performance insights, and higher forecasting accuracy across every GTM team. World leading enterprise organizations use Outreach to power their revenue teams, including SAP, Siemens, Snowflake, ZoomInfo, and Verizon to name a few. To learn more, please visit www.outreach.io. Outreach is the only company to offer sales engagement, revenue intelligence, and revenue operations functionalities in a unified platform. More than 5,500 companies, including Zoom, Siemens, Okta, DocuSign, and McKesson depend on Outreach to power their revenue organizations. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.

Founded in 2014
Seattle, Washington, USA
1.4K employees (121 in marketing)
34% recommend to a friend
30% CEO approval

Salaries

Posted range

$165K/yr – $195K/yr

Taken straight from the job posting.

See all Outreach salaries

Funding

Total Funding
$489M
Last Raise
$200M
Secondary Market, 4 years ago

Funding History

  • Jun 2022
    Secondary Market
  • Jul 2021
    Secondary Market
  • Jun 2021
    Series G • $200M

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$175.6K
Traffic Source Mix
Search
21.5%
Direct
71.5%
Referral
5.6%
Social
0.6%
Paid
0.7%

Headcount Trend

Current headcount: ~1.4K

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